Associate Director, Paid Media & Growth —Contract

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia Title: Independent Contractor (1099)

Project Title: Associate Director Paid Media & Growth Contract

Project Length: 6 months

Project Hours:  up to 30 hrs a week (MUST BE AVAILABLE DURING BUSINESS HOURS 9-5PM EST)

Fixed Fee Range: $100-125 an hour equivalent. This is a fixed-fee project not an hourly engagement. Final compensation will be determined based on experience skills and agreed-upon scope and monthly deliverables rather than tracked hours. 

Location: New York NY or Remote

As Associate Director of Paid Media & Growth you will drive growth across paid for several clients in SiaX/Ready Set Rockets portfolio owning strategy and execution across Paid Search (Google Bing) and Paid Social (Meta TikTok YouTube) with oversight of programmatic and bridging into adjacent growth levers like CRO landing page optimization and measurement. This is a hands-on-keys role for a senior practitioner who is still in-platform regularly building launching optimizing and reporting on campaigns themselves while collaborating with and providing top-level direction for our Paid Media team.  

Youll report to the Senior Director of Paid Media and partner cross-functionally with creative and analytics teams as well as senior client stakeholders to translate performance into clear growth narratives budgets forecasts and roadmaps that connect spend to business outcomes. 

This is a freelance role covering parental leave with potential to convert to full-time pending business needs. 

Your Impact 

• Own day-to-day strategy and management oversight across channels including Paid Search (Google Bing) and Paid Social (Meta TikTok YouTube) for a portfolio of B2C and B2B clients directly building launching optimizing and reporting on campaigns in-platform with oversight of programmatic activity executed by a dedicated in-house lead. 

• Collaborate with the Creative Performance and Creative teams to brief test and adapt messaging and creative for the US and international markets which may include broader North America Africa LATAM EU and APAC. 

• Serve as a senior client-facing voice: present strategies account growth narratives and forecasts to senior client stakeholders. Set clear expectations when strategy shifts are required before during and after execution. 

• Develop growth roadmaps that sequence channel investment across paid identify new acquisition and LTV opportunities and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel. 

• Drive forecasting budget reconciliation and scenario planning to inform investment decisions and anticipate performance against KPIs. 

• Lead the team on attribution measurement frameworks and testing programs that connect paid media to business outcomes. 

• Stay ahead of platform changes attribution shifts and martech innovation including AI tools applying best practices across the portfolio. 

What Success Looks Like 

• Campaigns meet or exceed KPI ROI and budget pacing targets across domestic and international markets with consistent month-over-month learning and optimization. 

• Clients view you as a trusted senior partner performance stories are executive-ready forecasts are credible and strategy changes are explained in business terms with expectations set in advance. 

• Channels are managed cleanly and rigorously in-platform with a tight feedback loop between hands-on execution and strategic decisions. 

• Growth roadmaps align internal teams and clients around shared priorities accelerating cross-functional execution and scaling progress. 

• Forecasts scenario plans and performance reports anticipate challenges and opportunities maintaining stakeholder confidence through periods of change. 

Qualifications :

• 8 years of paid media experience with hands-on proficiency across Meta TikTok YouTube Google Ads and Microsoft Ads; hands-on programmatic self-serve experience (e.g. DV360 The Trade Desk) a plus.  

• Senior practitioner who drives growth across paid channels rather than depth in a single one  still in-platform regularly comfortable owning campaign builds optimizations and reporting directly across Search and Social not just guiding others work. 

• Experience managing paid media for both B2C and B2B clients. 

• International campaign experience with comfort adapting strategy across regional markets; familiarity with Africa the Philippines LATAM EU or APAC a plus. 

• Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution not required). 

• Strong analytical toolkit attribution modeling GA4 dashboards forecasting and scenario planning. 

• Familiarity with CRO landing page optimization and on-site measurement able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes. 

• Proven ability to develop and present executive-ready growth narratives performance stories and forecasts to senior client stakeholders. 

• Strong communicator particularly around explaining strategy changes and setting expectations with clients. 

• Agency or performance marketing background preferred. 

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Sia Partners is an equal opportunity employer. At Sia Partners we are committed to treating all Applicants and Associates fairly based on their abilities achievements and experience without regard to race national origin sex age disability veteran status sexual orientation gender identity or any other classification protected by law. 

Remote Work :

Yes

Employment Type :

Contract