Product Marketing Specialist

Revalize is seeking a curious execution-oriented Product Marketing Specialist to support go-to-market strategy messaging and sales enablement across a multi-product software portfolio. You will work closely with senior PMMs Product Sales and Demand Generation to move launches campaigns and enablement programs from brief to execution.

This role demands strong project management instincts. You will juggle multiple campaigns launches and asset requests simultaneously and you are expected to prioritize independently communicate status clearly and maintain quality across all of it. Hands-on experience with AI tools like Claude and ChatGPT is essential: we use them daily to accelerate research drafting and content iteration.

Key Responsibilities

Messaging & Positioning

• Develop and maintain product messaging value propositions and persona-based copy across web campaigns and sales tools.
• Translate product capabilities into clear outcome-driven language for target buyers at each stage of the funnel.
• Ensure messaging consistency across channels and adapt core content for different formats audiences and products.

Campaign & Launch Execution

• Support product launches and feature releases with messaging digital assets and cross-functional coordination.
• Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
• Develop campaign briefs email copy landing page content and social posts for integrated campaigns.
• Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines.

Sales Enablement

• Build and maintain sales assets: one-pagers battle cards pitch decks FAQs and objection-handling guides.
• Support sales onboarding with messaging persona and competitive training materials.
• Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.

Market & Customer Research

• Conduct competitive and market research to inform positioning messaging and launch decisions.
• Use Claude ChatGPT and other AI tools to accelerate research synthesis and competitive intelligence.
• Deliver concise actionable summaries to Product Sales and Marketing stakeholders.
• Support win/loss analysis customer interviews and persona development as directed.

AI Productivity & Project Operations

• Use Claude ChatGPT and AI-assisted workflows as standard practice for drafting editing and research.
• Maintain organized asset libraries messaging documents and project trackers for team visibility.
• Contribute to PMM templates and playbooks that help the team scale execution across multiple products.
• Manage workload proactively: prioritize independently communicate progress and surface blockers early.

Qualifications :

• 2-4 years of B2B SaaS marketing experience; product marketing content demand gen or solutions marketing backgrounds all considered.
• Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication.
• Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences.
• Hands-on experience with AI tools (Claude ChatGPT or similar) to accelerate research and content workflows.
• Cross-functional collaborator; comfortable partnering with Product Sales Customer Success and Demand Gen.
• Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.
• Familiarity with HubSpot Salesforce or similar CRM and marketing automation platforms.

Additional Information :

Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.

Revalize designates standard working hours as 8:00 am to 5:00 pm Eastern Time (ET) for employees based in the United States and 08:00 to 17:00 Central European Time (CET) for employees operating within the EMEA region.

Revalize is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. Revalize participates in the E-Verify program in certain locations as required by law.

The compensation offered to the successful candidate will be based on a variety of factors including but not limited to the candidates work experience education and licenses work-related training key skills the core duties of the role and its associated responsibilities additional benefits offered and the location where the work will be performed. All fulltime (30 hours) employees are eligible for PTO Sick and Parental Leave; Medical Dental and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.

This is a full-time bonus eligible position.  Base Salary is one part of our competitive total compensation and benefits package and is determined using a range. The listed compensation range represents our good faith estimate for this position and represents the range for new hire salaries across all U.S locations. Please note that the salary information is a general guideline only.

Qualified applicants will be asked to complete a 30 minute online pre-employment assessment as part of the recruitment process. 

Remote Work :

No

Employment Type :

Full-time