Marketing Automation Lead

The Role:

Were seeking a versatileMarketing AutomationLeadwith experienceleveraging the Salesforce Marketing Cloud ecosystem toown the tech delivery strategyand execution ofdynamic and engaging email campaignsrobustmarketingjourneysandautomated messages (email SMS push notifications)to reach clients and prospects with the right message at the right time.Reporting to the Director of Go-to-Marketyoullmanage the intake requirements gathering documentationstrategy ofdevelopmentand deliveryofMarTechinitiatives.

This role is accountable forthe day-to-day marketing automation management & execution whilealsodefining how we engage clients across the lifecycle and building the journeys that deliverbusinessoutcomes. It combines lifecycle strategy CRM architecture and hands-on campaign execution to drive measurable improvements in conversion engagement and retention.

Yourea proactive self-starter who clarifies requirementsearlyanticipateschallenges and applies creative problem-solving. Organized and confident you can prioritize and manage multiple projects while using insights to make data-driven decisions.

Collaboration is keyyoullwork closely withstakeholders across Marketing Growth and Digital Transformation tosupport businessobjectives. Yourexpertisespans a broad range of marketingand AItechnologies enabling you tosit atthe intersection betweenmarketingtechnologyto activelyrecommend solutions thatleverageemerging technologies and drive efficiency.Adaptable and curious you thrive in ambiguity take initiative and bring a proactive mindset to everything you do.

What Youll Do:

LifecycleTechnology Strategy

• Partner withcross-functional teams totranslatebusinesspriorities into automated journey frameworks triggers and sequencing logic

• Establish segmentation and personalization strategies across B2C and B2B audiencesand work withSalesforcedevelopmentteams to understand and define the data that will power these strategies

• Identifyand prioritize lifecycle opportunities tied to conversion and lifetime value

• Work closely withMarketing & Growthteams tomonitorlead management and conversion workflowsvia automated reporting and action items

• Identifyopportunities to integrate marketing journeys within the digital ecosystem including our websitemyMedcan(secure client portal)and client experience

Campaign Development & Execution

• Build anddeploy multi-channel automated campaigns (email SMS push) in Salesforce Marketing Cloud

• Configure journeys using Journey Builder Automation Studio and audience segmentation

• Develop and executetrigger-based messaging based on lifecycle events andbehaviouralsignals

• Own end-to-end QA testing and deployment of CRMcommunications

• Leverage emerging technologies and best practices tooptimizecampaign performance

Performance & Optimization

• Establish benchmarks for campaign performance createand own dashboards thatmeasure lifecycleKPIs:conversion engagement retention and funnel progression

• Analyze campaign performance andidentifyoptimization opportunities

• Execute A/B testing and iterative improvements to improve outcomes

• Translate insights into both strategy updates and execution changes

CRM Data & Platform Management

• Own theday-to-day operation of Salesforce Marketing Cloudincluding data hygiene system updates monitoring troubleshootingcomplianceand best practices foroptimalperformance

• Build andmaintainaudience segmentation using CRM dataand SQL

• Ensure data quality consent compliance (CASL) and database hygiene

• Manage integrations with Salesforce ecosystems (Sales Service Health Cloud)

• Developand implementa robustroadmap of Salesforce Marketing Cloudensuring that we are maximizing our investment in the platform andleveragingrelevant features

• Proactivelyadvise onSalesforce best practices including journey orchestration data model design automation and performance optimization to improve campaign effectiveness and efficiency

• Write andmaintainclear technical and business blueprint documentation for all projects

• Thoroughly troubleshoot reported issues through regular monitoringand liaise withinternal stakeholdersonclient-reported issues (ie: clients who report they did not receive appointment reminders)

Vendor & Delivery Management

• Manage external partnersincluding Salesforce account management teamand/orSFMC agency partners and consultantswhere

• Ensure quality timelines and performance of agency-delivered work

• Reduce dependency on external support by strengthening internal capability

What Youll Need:

• Highly organized with a strong understanding of end-to-end projectaccountabilities managing timelines with meticulous record-keeping.

• Intuitive asking great questions and quickly uncovering pain points and channel conflict.

• Self-starterthinking several steps aheadanticipatingpotential outcomes and making things happen with limited direction.

• Pragmatic focusing ondata-drivenbusiness and revenue impact.

• Highly proactive curious about the results of all marketing efforts driven to capture and communicate results and key learnings.

• Takes pride inbeing an individual contributor with a high sense of ownership and bias to execution.

• Full of positive energy and unstoppable in the face of obstacles a resourceful problem-solver.

• Excellent written and verbal communication taking pride intranslating business requirements into practical solutions whilebeingaccurate clear and concise.

• Highly collaborative combining a strategic mindset with a hands-on approach.

• Applies critical thinkingthat issolution-focusedto overcome challenges and problems.

Requirements:

• 5-8years experiencewithSalesforce Marketing Cloud or similarmarketing automation CRM or Lifecycle Marketing tools

• Proven ability to own bothtechnicalstrategy and hands-on execution within automation platforms

• Experiencewith AItools/agents

• Significant depth of knowledge and proven experience in marketing and multi-channel communicationsacross the Salesforceecosystemincluding Journey Builder(intermediate to advanced)and AI/agents

• Strong data segmentation and management (SQL preferred)

• CRM integration experience (Salesforce preferred)

• Ability to work collaboratively with cross-functional teams and external partners able to partner andinfluence to driveprojects to completion.

• Experience inHTML CSSAmpscriptand other related technologies to support personalization integration and dynamic campaigns are considered a strong asset

This is a full-time position working40 hoursper week based on business needs between regular office hours Monday Saturday (9AM5:30PM). Our downtown Toronto clinic is convenientlylocatedat 150 York St. which is nearbyOsgoodeandSt. Andrew stationsor a 10-minute walk from Union Station.