Paid Ads Specialist (Google ads and Meta Ads)

Note:

• This role is strictly for candidates with prior hands-on experience managing Google Ads and/or Meta Ads campaigns.
• Freshers or candidates without relevant PPC experience will not be considered for this role.

• Website Development
• Custom Web Applications
• eCommerce Solutions
• SEO and amp; Digital Marketing
• UI/UX and amp; Performance Optimization
• Our team works on performance-driven strategies fast-paced execution and real business growth for clients across multiple industries.
• We value accountability ownership learning and people who genuinely care about delivering results.

Key Responsibilities:

• Manage and optimize campaigns across: Google Ads and Meta Ads (Facebook and amp; Instagram)
• Handle Search Display Remarketing and Lead Generation campaigns
• Monitor campaign performance and regularly optimize for better results
• Conduct keyword research audience research and competitor analysis
• Create and test ad copies targeting strategies and campaign structures
• Manage campaign budgets and improve overall ROI and lead quality
• Track and analyze important metrics such as: CTR CAC CR ROAS
• Perform A/B testing for ads audiences creatives and landing pages
• Coordinate with design SEO content and development teams whenever required
• Prepare performance reports and share actionable insights
• Stay updated with platform updates PPC trends and advertising best practices

What We Expect

• Candidates should have hands-on experience managing live campaigns inside Google Ads and/or Meta Ads Manager
• Should be comfortable independently monitoring campaign performance identifying issues and making optimization decisions
• Must understand important PPC metrics and how they impact campaign performance
• Experience with:
• Campaign setup
• Audience targeting
• Budget optimization
• Remarketing
• Conversion tracking and nbsp;is important
• Should be able to explain previous campaigns handled optimizations performed and results achieved during the interview process
• We are looking for someone who takes ownership of campaign performance instead of waiting for constant direction or follow-ups

Good to Have:

• Experience in the IT or Digital Marketing Industry
• Google Ads Certification or any relevant PPC certifications.
• Knowledge of Excel for performance tracking and reporting.
• Good understanding of PPC metrics and optimization principles
• Strong analytical and problem-solving abilities
• Ability to manage multiple campaigns simultaneously
• Good communication and coordination skills

Bonus points if you Have

• Experience working in an IT company or digital marketing agency
• Extensive knowledge of Google Tag Manager
• Understanding of landing page optimization and CRO
• Experience handling international campaigns

Qualifications

• Bachelors degree in Marketing Business Advertising or related field preferred
• Proven experience in running and optimizing PPC campaign

A Quick Note Before You Apply

• why a campaign worked
• why performance dropped
• what optimization decisions you took
• or how you improved results

Job Details

Perks and amp; Benefits