SENIOR ACCOUNT EXECUTIVE, WBUR & CITY SPACE, WBUR Business Partnerships

Boston University

Job Location:

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

WBUR and its creative studio CitySpace Productions (CSP) is seeking a driven consultative Account Executive to sell sponsorships and branded content acrossWBURs broadcast digital events and CSPs production services. You will buildrevenue by developing new client relationships expanding existing accounts andcrafting integrated proposals that leverage the full suite of WBUR and CSP capabilitiesfrom on-air sponsorships and digital campaigns to live events and custom-producedcontent.

Key Responsibilities:

Business Development & Sales Execution
- Prospect develop and close new business from local regional and national sponsors.
- Manage a pipeline of opportunities end-to-end including outreach discovery proposal development contracting and closing.
- Identify cross-sell opportunities between WBUR inventory (broadcast podcasts digital events) and CSP (branded video audio series long-form and short-form content event production)
- Meet and exceed quarterly and annual sales targets and KPIs.
- Attend networking events and aid in exhibiting at conferences to build new relationships and develop pipeline.
Strategic Account Management
- Serve as primary client contact - building strong trust-based relationships with C-level as well as marketing and communications decision-makers.
- Develop customized partnership strategies that align client objectives withWBURs editorial mission and CSPs production capabilities.
- Manage post-sale handoffs and maintain client satisfaction through campaign execution and reporting.
Creative Proposal Development
- Craft compelling integrated proposals and presentations that articulate value audience insights measurement plans and creative concepts.
- Price and structure deals that maximize revenue while delivering results for clients.
Collaboration & Project Coordination
- Coordinate internally to ensure accurate trafficking fulfillment creative approvals and delivery timelines.
- Work closely with CSP producers to scope budget and schedule custom content projects; ensure client expectations are met and production runs smoothly.
Measurement & Reporting
- Work with AdOps to provide clients with clear performance reporting and post campaign analyses; use insights to recommend optimizations andrenewals.
- Track and document opportunities activities and revenue in CRM;maintain accurate records for forecasting and finance.
Market & Audience Expertise
- Stay current on industry trends competitive landscape and best practices in broadcast digital branded content and event sponsorship.
- Use audience data and research to tailor pitches and demonstrate value to prospective partners.

Required Skills

A bachelors degree or equivalent is required.
6 years of sales experience in media advertising branded content or relatedfields; experience selling sponsored content or production services stronglypreferred.
Proven track record of meeting or exceeding sales revenue targets
Strong consultative selling skills and experience building creative integratedmedia or branded-content packages.
Excellent verbal and written communication; polished presentation skills.
Ability to collaborate cross-functionally with producers project managers andfinance.
Proficiency with CRM systems (Salesforce preferred).
Organized self-motivated and able to manage multiple accounts and projectssimultaneously.

Preferred:

Existing relationships with local/regional advertisers or agencies.
Background in content production video/audio storytelling or event sponsorship sales.
Familiarity with nonprofit or public media underwriting rules and FCC/compliance considerations

Success Metrics:

Achievement of quota and revenue growth targets.
Number and value of new client wins and expanded client partnerships.
Client retention and renewal rates.
Quality of cross-sell adoption between WBUR and City Space Productions.
Internal stakeholder feedback on collaboration and campaign execution.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color natural or protective hairstyle religion sex age national origin physical or mental disability sexual orientation gender identity genetic information military service pregnancy or pregnancy-related condition or because of marital parental or veteran status. We are a VEVRAA Federal Contractor.

Required Experience:

Senior IC

Key Responsibilities:

Business Development & Sales Execution
- Prospect develop and close new business from local regional and national sponsors.
- Manage a pipeline of opportunities end-to-end including outreach discovery proposal development contracting and closing.
- Identify cross-sell opportunities between WBUR inventory (broadcast podcasts digital events) and CSP (branded video audio series long-form and short-form content event production)
- Meet and exceed quarterly and annual sales targets and KPIs.
- Attend networking events and aid in exhibiting at conferences to build new relationships and develop pipeline.
Strategic Account Management
- Serve as primary client contact - building strong trust-based relationships with C-level as well as marketing and communications decision-makers.
- Develop customized partnership strategies that align client objectives withWBURs editorial mission and CSPs production capabilities.
- Manage post-sale handoffs and maintain client satisfaction through campaign execution and reporting.
Creative Proposal Development
- Craft compelling integrated proposals and presentations that articulate value audience insights measurement plans and creative concepts.
- Price and structure deals that maximize revenue while delivering results for clients.
Collaboration & Project Coordination
- Coordinate internally to ensure accurate trafficking fulfillment creative approvals and delivery timelines.
- Work closely with CSP producers to scope budget and schedule custom content projects; ensure client expectations are met and production runs smoothly.
Measurement & Reporting
- Work with AdOps to provide clients with clear performance reporting and post campaign analyses; use insights to recommend optimizations andrenewals.
- Track and document opportunities activities and revenue in CRM;maintain accurate records for forecasting and finance.
Market & Audience Expertise
- Stay current on industry trends competitive landscape and best practices in broadcast digital branded content and event sponsorship.
- Use audience data and research to tailor pitches and demonstrate value to prospective partners.

Required Skills

A bachelors degree or equivalent is required.
6 years of sales experience in media advertising branded content or relatedfields; experience selling sponsored content or production services stronglypreferred.
Proven track record of meeting or exceeding sales revenue targets
Strong consultative selling skills and experience building creative integratedmedia or branded-content packages.
Excellent verbal and written communication; polished presentation skills.
Ability to collaborate cross-functionally with producers project managers andfinance.
Proficiency with CRM systems (Salesforce preferred).
Organized self-motivated and able to manage multiple accounts and projectssimultaneously.

Preferred:

Existing relationships with local/regional advertisers or agencies.
Background in content production video/audio storytelling or event sponsorship sales.
Familiarity with nonprofit or public media underwriting rules and FCC/compliance considerations

Success Metrics: