CPO, based HCM

Chief Product Officer (CPO) Fashion & Lifestyle

Location: Ho Chi Minh City Vietnam

Industry: Fashion Retail / O2O (Online-to-Offline)

Reporting to: CEO / Founder

The Mission

As the Chief Product Officer you will be the architect of the product legacy. You are not just managing a department; you are building the engine that converts market insights and build multi-billion VND commercial success. You will lead the transition from design to a data-driven scalable product machine.

Core Responsibilities

• Strategic Roadmap: Develop and execute the product category strategy and roadmap aligned with business goals market trends and deep consumer insights.
• End-to-End Lifecycle Management: Take full ownership of the product development lifecycle: Concept Design Prototyping Production Go-to-Market ensuring speed quality and commercial viability.
• Financial Stewardship: Establish product development budgets manage project finances and drive cost optimization across the entire supply chain.
• Quality & Consistency Governance: Define quality benchmarks technical guidelines and product documentation to ensure brand consistency across all seasons and collections.
• Commercial Synergy: Partner with Marketing and Sales to define launch strategies pricing positioning and messaging tailored to target customer segments.
• Team Architecture: Recruit mentor and lead the R&D/Product team building a high-performance culture that thrives on innovation and execution.

Key Requirements

• Experience: 10 years in Product Development with at least 4 years in a senior leadership or Product Management role.
• Industry Focus: Strong preference for candidates from Fashion Retail with revenue of over 50 million USD per year
• Strategic Mindset: Sharp sensitivity to market trends and a proven ability to translate consumer insights into winning product strategies.
• Project Execution: Expert in Product Lifecycle Management (PLM) from concept to launch with a focus on optimizing portfolios based on KPIs.
• Leadership DNA: A Builder mindsetdecisive resilient and capable of leading teams through high-growth phases.