Romanian Market CRM Manager

Our client is looking for an experienced CRM Manager to drive CRM strategy across the Romanian market owning the full player lifecycle and scaling retention performance in Romania. This role is based in Portugal with relocation support provided.

Responsibilities:

• Define and execute CRM strategy and products
• Own the full customer lifecycle: onboarding engagement retention reactivation and churn prevention
• Plan launch and optimize CRM campaigns across all channels (Email SMS Push In-app)
• Drive segmentation and personalization strategies tailored to different markets and player behaviors
• Analyze CRM performance (LTV retention conversion churn) and translate insights into actionable improvements
• Work closely with Product Analytics Content and Design teams to deliver data-driven campaigns
• Continuously test new mechanics offers and communication approaches across different regions
• Monitor market trends and competitors across key geographies
• Ensure compliance with local regulations and responsible gaming standards in each market

Requirements:

• 2 years of CRM experience
• Proven experience in CRM iGaming across Romanian market
• Strong understanding of player lifecycle management and retention mechanics
• Hands-on experience with CRM platforms (e.g. Braze Optimove Salesforce or similar)
• Strong analytical mindset (segmentation A/B testing performance optimization)
• Experience working in cross-functional and international teams
• Proficient level of English language
• Native or bilingual level of Romanian language

• Health Insurance
• Basic salary along with quarterly bonuses
• Learning and development opportunities interesting challenging tasks;
• Company fitness corner in the office for employees;
• Opportunity to develop language skills and partial compensation for the cost of language classes;