Head of Marketing, East Asia Pacific

Position Overview

Based in Singapore this role reports to the Global CMO with a dotted line to the Managing Director East Asia Pacific (EAP). The Head of Marketing will set and lead the regional marketing strategy and execution across Singapore Malaysia Thailand Indonesia Philippines Vietnam Australia New Zealand Japan and Korea translating global brand direction into locally resonant market-leading plans. You will own integrated marketing planning and delivery (brand communications/PR digital & social and partnerships/influencers) ensuring consistency with global standards while elevating relevance for consumers in each close partnership with eCommerce and Omni leadership you will strengthen brand equity deepen consumer engagement and drive sustainable commercial growth. You will also act as the voice of EAP to global teams providing insight on consumer competitive and cultural dynamics to shape strategy content and opportunities.

Key Responsibilities

Strategy Planning & Budget Ownership

• Own the EAP annual marketing strategy and operating plan translating global brand direction into locally relevant priorities across markets.
• Set success metrics and an optimization cadence (brand health demand retail impact) and ensure clear performance reporting across markets.
• Represent EAP market needs and opportunities with Global Marketing teams influencing content calendar and investment decisions through insight-led recommendations.
• Own regional budget planning and allocation balancing brand-building and demand-driving investment and ensuring disciplined ROI governance.
• Lead an integrated regional marketing calendar (seasonal product and brand moments) coordinating briefs and deliverables across markets and agencies.
• Lead and develop a regional organization of 25 including people managers across key hubs (e.g. Singapore Melbourne Tokyo) building capability and consistent ways of working.
• Ensure brand consistency and speed-to-market by leading regional localization including adaptation of global assets and development of market-specific creative where required.
• Lead and optimize the regional agency ecosystem (media creative PR production) ensuring clear briefs high standards and efficient delivery.

Omnichannel Activation

• Partner with Cluster & Global Brand Experience leadership to enable and influence a consistent brand expression while elevating local cultural relevance across markets.
• In close partnership with eCommerce and Omni leadership shape full-funnel activation across digital and social channels; ensure tight alignment between brand moments trading priorities and execution.
• Support brand environment and retail experience priorities (storytelling in-store moments local partnerships) in collaboration with Retail teams to improve store traffic conversion and other retail KPIs.

Leadership & Capability Building

• Build and lead a consumer-obsessed culturally connected team; coach leaders and create a high-performance inclusive culture.
• Establish an operating cadence across markets (planning briefs reviews measurement) and invest in capability building across brand digital and retail activation.
• Build strong relationships with key internal and external stakeholders (commercial retail eCommerce/omni global teams media partners and creators/influencers) to unlock scale and local impact.

Key Results & Success Measures

• Commercial success for the EAP business through meeting and exceeding the financial goals and KPIs.
• Key partnerships: Works closely with eCommerce and Omni leadership (including CRM owners) to align brand marketing with trading conversion and customer objectives.
• Brand health and cultural impact; campaign effectiveness; retail traffic and conversion; digital demand contribution (in partnership with eCommerce/Omni); and quality/speed of regional execution.

Requirements

• Bachelors degree in marketing Communications or Business Administration is required.
• 15 years of brand strategy and marketing management experience in a best-in-class consumer marketing environment.
• Significant leadership experience across East Asia Pacific markets with a strong understanding of local consumer and cultural dynamics and how to scale best practices across diverse markets.
• Proven experience leading multi-market teams (including managing managers) and building capability in a matrixed organization.
• Excellent leadership team management and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Proven ability to develop and monitor strategic plans with a high level of creativity and innovation.
• Entrepreneurial mindset with the ability to take calculated risks and work effectively under pressure.
• Comprehensive knowledge of wholesale channels and retail operations (both owned and franchisee).
• Expertise in digital eCommerce ecosystems and the ability to maximize brand presence and demand.
• Fluency in English is essential; additional Asian language capability is a plus but not required.

LOCATION

FULL TIME/PART TIME

Current LS&Co Employees apply via your Workday account.