Digital, Marketing & Communication Manager

Job Summary:

The Digital Marketing & Communications Manager is responsible for developing and executing the overall marketing digital and public relations strategy for Mama Shelter Singapore Orchard a lifestyle hospitality brand under the Ennismore/Accor Group.

This role leads all branding communications digital marketing and event-driven initiatives that strengthen the propertys market positioning and drive revenue across Rooms F&B and Events.
The position requires a strategic leader with cross-functional coordination skills and a strong command of digital performance marketing brand storytelling and reputation management.

Key Responsibilities:

Strategic Planning & Leadership

• Develop and implement the annual marketing and communications plan aligning with business and brand objectives.
• Manage and track the overall marketing budget forecasting expenditures and ensuring cost efficiency and maximum ROI.
• Lead and supervise the Marketing & Communications team including executives and interns ensuring consistent brand delivery and professional growth.
• Collaborate with senior management and Accor/Ennismores regional teams to align global brand standards and local market activation.
• Present monthly performance reports and marketing ROI analyses to management.

Digital & Marketing Operations

• Drive integrated digital marketing campaigns (Google Ads Meta TikTok Xiaohongshu etc.) to increase brand visibility engagement and direct bookings.
• Oversee the hotels website and third-party listings to ensure accurate timely and optimized content updates.
• Develop and approve content calendars across social media platforms ensuring consistent tone creativity and storytelling.
• Partner with digital agencies to manage paid media performance and conversion optimization.
• Supervise the use of CRM and loyalty tools to execute targeted email marketing guest segmentation and personalised offers.
• Ensure all marketing activities comply with brand guidelines legal standards and data protection policies (e.g. PDPA).
• Maintain the hotels marketing asset library (photo video artwork) with updated high-quality creative materials.

Public Relations Events & Guest Engagement

• Manage press relations influencer collaborations and media partnerships to generate strong editorial coverage.
• Conceptualise and execute PR events media activations and creative brand campaigns that strengthen visibility in the local and regional market.
• Develop and maintain long-term relationships with journalists KOLs and media outlets to build continuous brand advocacy.
• Oversee the hosting of media influencers and VIP guests coordinating across departments to ensure seamless brand experience.
• Partner with Rooms F&B and Events teams to create and promote signature activations themed campaigns and special offers.
• Ensure all on-property activations and communications reflect the brands creative inclusive and community-driven spirit.

Crisis Communication & Reputation Management

• Develop and enforce a Crisis Communication SOP outlining escalation protocols response templates and media handling procedures.
• Oversee online reputation management across Google TripAdvisor and OTA platforms ensuring timely brand-aligned responses to guest reviews.
• Coordinate with corporate PR and legal teams to manage sensitive issues ensuring brand protection and stakeholder confidence.

Qualifications :

• Bachelors Degree in Marketing Communications or related field.
• Minimum 58 years experience in marketing or communications preferably within hospitality lifestyle or F&B sectors.
• Proven track record in digital marketing PR management and brand strategy.
• Strong analytical skills with experience in campaign performance analysis and ROI reporting.
• Excellent leadership communication and interpersonal skills.
• Ability to multitask and thrive in a fast-paced creative environment.
• Familiarity with social media influencer ecosystems CRM and paid media management tools.
• Creative self-driven and results-oriented with high attention to detail.

Additional Information :

Why Join Mama

A brand that celebrates creativity and personality
A chance to shape the identity of our bar program
Opportunities for growth within the Mama family
Supportive fun and inclusive work environment
Competitive salary and attractive team benefits

Remote Work :

No

Employment Type :

Full-time