Head of ECommerce Business Performance

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The Head of ECommerce Business Performanceis responsible for owning the end-to-end performance narrative across Traffic conversion and sales ensuring that all markets and channels operate with analigned forward-looking view of the role consolidates insights forecasts business outcomes and drivescross-functional is a business enablement positiondesigned to improve decision-making accelerate execution and strengthen accountability across the e-commerce organisation.

Responsibilities:

A. Forecasting & Business Modelling

• Own weekly monthly and quarterly operational forecasts for traffic conversion and revenue by market and channel

• Build scenario-based models (what if acquisition drops / site speed improves / stock gaps occur)

• Integrate inputs from Marketing CRM DXDC Business Planning and Operations into a single cohesive business model

• Identify early signals of risk or upside and escalate with clear recommendations

B. Business Performance Monitoring (Daily / Weekly)

• Build and maintain a unified KPI framework across the funnel (See Find Buy Repeat)

• Track performance across markets and channels with a focus on leading indicators not only outcomes

• Detect deviations early and translate them into clear business insights

• Partner closely with Data / BI to ensure dashboards metrics and definitions are consistent reliable and actionable

• Own the performance narrative for weekly monthly and quarterly business reviews

C. Action-Driving & Cross-Functional Alignment

• Ensure every insight is translated into clear actions owners and timelines

• Challenge teams constructively and drive execution when needed

• Follow up until initiatives are delivered and quantify their impact

• Ensure alignment across Paid Marketing CRM Merch Planning CRO UI/UX Product and Operations

• Maintain a single source of truth across all business forums

D. Governance & Business Rhythm

• Co-led the weekly e-commerce performance meeting

• Prepare insights and action frameworks for monthly and quarterly business reviews

• Ensure forums focus on root causes and decisions not reporting

• Track the contribution of initiatives to revenue and conversion targets

• Support cross-functional alignment for high-impact corrections and key commercial moments

Requirements:

• 8 years in ECommerce or retail retail analytics or a related role

• Experience working cross-functionally in a fast-paced multi-country digital business

• Proven capability in forecasting modelling business analysis or digital performance optimisation

• Familiarity with GA4 Looker PowerBI SFCC Amplitude or similar tools

• Strong understanding of ECommerce KPIs: traffic mix bounce CVR funnel depth AOV CLTV CAC MER

• Ability to structure information build models and interpret data with clarity

• Comfortable challenging teams diplomatically to ensure results

• Strong business intuition (knows what matters most) structured and analytical

• Confident communicator; able to influence without authority

• Momentum-driver: transforms insights into actions

• High ownership and accountability; thrives in ambiguity

• Proactive curious eager to improve processes and outcomes

• Action-driven mindset; turns insights into execution

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