Associate Director, Marketing Excellence

Job Description

Roles and Responsibilities

The Associate Director Marketing Excellence partners closely with Business Units/Brand Team and cross functional team to sharpen brand marketing strategy enhance market insights strengthen data-driven decisions and translate strategy into effective customer engagement and execution excellence.

1. Marketing Excellence & Governance

Shape and refine the Marketing Excellence framework and the governance mechanisms that raise the quality of both strategy development and strategy execution.

Partner with business teams to ensure strategies are sharp focused and grounded in facts and that customer engagement plans are clearly linked to strategy and translated into high-quality execution.

Use governance forums and review routines to strengthen assumptions surface trade-offs and track execution excellence ensuring timely decisions and follow-through across functions.

2. Capability Building & Best Practices

Translate the Marketing Excellence framework into practical ways of working through workshops working sessions and targeted capability building for brand and cross-functional teams.

Build and continuously enrich internal and external benchmarks and best practices across key marketing topics & customer solutions and convert them into clear guidance or practice that teams can apply.

Strengthen marketing excellence by scaling proven approaches case examples and lessons learned across brands.

Work closely with L&D team to develop Marketing Excellence training courses to cover key MEX topics

3. Strategic Pilots & Growth Opportunity Enablement

Identify systematic business issues and high-potential growth opportunities that cut across brands and define priority improvement areas.

Pilot new approaches with selected brands to validate solutions demonstrate impact and turn opportunities into scalable models.

Drive cross-functional implementation and follow-through to ensure successful pilots are embedded into business practice and translated into measurable results.

Requirements

Education / Professional Certificate

Bachelors degree required; Masters degree or MBA is a plus.

Working Experience

8 years of experience in the pharmaceutical industry with deep experience in strategic marketing brand strategy or related commercial leadership roles.

Strong track record of leading or materially shaping strategy for large high-priority brands or complex portfolios with clear evidence of business impact.

Hands-on experience translating strategy into execution including customer engagement cross-functional alignment and disciplined follow-through.

Exposure to FMCG industries is a plus.

Professional knowledge and skill

Deep strategic marketing expertise with strong understanding of brand strategy customer engagement and the drivers of sustainable brand growth.

Ability to work collaboratively across functions to drive clarity sharpen priorities and translate strategy into focused execution.

Able to bring structure and clarity to complex business questions sharpen strategic choices and help teams stay focused on the few priorities that matter most.

Collaborative and influential with the ability to align diverse stakeholders challenge constructively and drive clarity without direct authority.

Strong executive communication skills with the ability to synthesize issues clearly and support high-quality decision-making.

Agile proactive and outcome-oriented with strong ownership learning agility and a high compliance mindset.

Professional proficiency in English and Mandarin.

Required Skills:

Preferred Skills:

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