Local Marketing Manager
Job Summary
Regional Marketing Planning
Work closely with regional sales managers to provide assistance gather customer needs market trends and competitive information
Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
Support the development of regional marketing planning including program and materials evaluate its effectiveness
Support the preparation realistic & achievable objectives strategies and tactics for local business development
Regional Activity Management
Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size opportunities and competition shares in the industry
Support the regional implementation of the product promotion and growth initiative activities
Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
Coordinate with local sales team for any update to align product strategies
Provide training support to regional sales force on product knowledge and market intelligence
Professional Relationship
Identify the opinion leaders in the respective region
Establish and keep professional relationship with local KOLs
Provide the sufficient support to local KOLs for regional marketing activities
Cost Control & Monitoring
Input to regional financial planning related to product launch customer satisfaction scientific leadership and new business in respective region
Manage quarterly / annual expense within budget in respective region
Qualifications :
Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
Position experiences:
Minimum 2 years working experience on central or local marketing
Minimum 1 year sales working background is preferred
Language Skills: Fluent in English both oral and written
Computer Skills: Working knowledge especially good at Excel and PowerPoint
Mobility: Willing to travel frequently
Other Special requirements:
Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication interpersonal and presentation skill
Strong analytical skills including business and financial management
Autonomy/Independence Assertiveness; a polished professional presence is essential
Should be self-motivated creative and well organized
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more