Marketing Account Manager

About demandDrive: demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales marketing and revenue operations solutions. We partner with companies ranging from emerging businesses to enterprise brands to design and execute customized programs that align strategy technology and execution across the full customer journey. Our services include sales development demand generation digital marketing website development CRM optimization and GTM systems supportall built to deliver measurable business outcomes. At our core we combine smart technology data-driven processes and talented people to help clients grow faster and operate more efficiently.

Position Overview - Marketing Account Manager: As a Marketing Account Manager you wont just be the bridge between the client and the agency; you will be the strategic lens through which all work is this role you will lead one of our largest and most complex marketing accounts focusing heavily on the intersection of Website Optimization (SEO CRO Tech and User Journey) and CRM strategy.
We arent looking for a passive liaison. We need a proactive partner who can challenge the status quo interpret data into actionable insights and ensure that every deliverablefrom a technical SEO fix to a CRM automationaligns with the clients high-level business objectives.

Job Duties & Responsibilities:

• Strategic Account Leadership: Act as the lead strategist for our flagship account ensuring all initiatives across SEO CRO and CRM are integrated and driving toward specific growth KPIs.
• Consultative Partnership: Move beyond order taking to provide a strategic lens on all projects identifying gaps in the current user journey and proposing innovative digital solutions.
• Integrated Communication & Coordination: Serve as the high-level orchestrator between client stakeholders and internal specialists ensuring that requirements are communicated clearly and executed cohesively across all departments.
• Web Optimization Oversight: Drive the roadmap for website excellence focusing on the technical health of the site organic search visibility and conversion rate optimization (CRO) to maximize user journey efficiency.
• CRM & Lifecycle Management: Partner with the client to refine their CRM strategy ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing.
• Cross-Functional Orchestration: Translate complex client goals into actionable project plans for internal specialists (Dev UX/UI SEO and Data) ensuring the technical execution matches the strategic vision.
• Full-Cycle Project Management: Oversee the planning resourcing and delivery of large-scale website projectsranging from technical audits and landing page optimization to full-site enhancements.
• Operational Excellence: Use Wrike to manage sophisticated workflows budgets and team resourcing ensuring high-stakes projects remain on-time and on-budget.
• Growth & Innovation: Proactively identify opportunities to expand the accounts digital footprint through new technologies service offerings and strategic pivots.
• Performance Analysis: Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior.

Job Requirements:

• Experience: 35 years of account management experience within a digital marketing or web agency specifically managing high-revenue or enterprise-level clients.
• Technical Literacy: A strong understanding of the Website Lifecycle including SEO best practices technical web requirements and how UX/UI impacts the user journey.
• Strategic Mindset: Proven ability to look at a project and see the big pictureyou should be comfortable discussing LTV conversion funnels and data integration.
• CRM Savvy: Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions.
• Project Leadership: Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details.
• Communication: Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority.
• Passion & Energy: Must bring a high level of proactive energywe want someone who is genuinely excited by solving puzzles and exceeding client expectations.
• Education: Bachelors degree in Marketing Communications Business or a related technical field.

Benefits:

• Hybrid or remote (dependent on location) - $80000 - $90000 annual salary range.
• Health coverage and other health & wellness benefits via BCBS vision care dental coverage (Delta Dental) paid paternity & maternity leave lifedisability insurance 401(k) matching.
• Paid time-off including 14 paid holidays.
• Great work-life balance & positive company culture.
• Team contests/ competitions to earn rewards.
• Team happy hours.
• Business casual dress code.
• Company laptop full tech stacktools and other resources provided by demandDrive.