Executive Director, Mayors Office of Ethnic and Community Media

The Agency Youll Join:
The New York City Mayors Office is responsible for overseeing city services throughout the five boroughs coordinating public agencies and departments and managing public property. The administration is leading the fight in making the city more affordable reducing inequality improving public safety ensuring delivery of efficient and effective services and working to make New York Citys economy stronger. We value leadership transparency fairness and efficiency as we actively seek diverse talents from various sectors to join our team. For current job opportunities visit our careers page.

The Team Youll Work With:
The Mayors Press Office at City Hall is responsible for media monitoring responding to media inquiries preparing senior administration officials for media interviews and planning media events designed to communicate accurate timely information to the public.

The Problems Youll Solve:
Equal parts free and paid media and marketing this role manages the administrations relationships with ethnic and community media partners while owning the full paid and free city media placement operation. The Executive Director functions as the administrations media marketing strategist - responsible for where and how much the city spends to reach diverse communities across NYC.

Core Responsibilities:
-Owns relationships with all contracted media placement vendors and translation services.
-Coordinates paid media placement spend tracking and campaign performance.
-Collects and analyzes performance and fiscal metrics across campaigns.
-Produces the Annual Advertising Spend Report at the end of the fiscal year.
-Partners with the Office of Mass Engagement (OME) on community engagement initiatives.
-Supports the Digital & Creative Comms team on creative campaign oversight as needed.

Responsibilities:
-Paid Media.
oManage data intake analysis write-up and final production of the Annual Advertising Spend Report at the end of the fiscal year.
oOwn relationships with all contracted media placement vendors and translation services.
oManage paid media placement spend tracking and campaign performance.
oCollect and analyze performance and fiscal metrics across campaigns.

-Free City Media.
oServe as the internal media placement vendor for free city media.
oOwn relationships with translation services and vendors offering free city marketing placements.
oCollect and analyze QR code engagement performance.

-Constituent Media & Misc.
oMaintain expertise in NYC neighborhood demographics and constituent and ethnic enclave publications and platforms.
oPartner with the Office of Mass Engagement (OME) on community engagement initiatives.
oSupport the Comms dept on creative campaign oversight as needed.

About You:
-You are comfortable working with data across spreadsheet tools (Excel internal portals) compiling organizing and presenting campaign and fiscal metrics.
-You have experience in press communications or media relations.
-You are familiar with paid media planning and placement.

Additional Information
-In addition to the resume a cover letter is required to apply.

Special Assistant (MA)-MGRL - 0668A

Qualifications :

-Bachelors degree required.
-5 years of experience.

Additional Information :

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic including but not limited to an individuals sex race color ethnicity national origin age religion disability sexual orientation veteran status gender identity or pregnancy.

Remote Work :

No

Employment Type :

Full-time