Associate Brand Manager

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

This position supports the development and execution of gotomarket plans product launches and evergreen marketing initiatives that reinforce Mystery Ranchs credibility and leadership within missiondriven categories. Qualified candidates are highly organized executionfocused and able to thrive in a fastpaced collaborative environment. This individual will serve as a trusted execution partner to the Senior Manager Category Marketing turning strategy and product direction into fully realized marketing outputs.

The ideal candidate is a selfstarter who is comfortable managing multiple workstreams has sharp attention to detail and brings equal rigor to operational execution and creative collaboration. A positive attitude curiosity and a rollupyoursleeves mindset are essential to succeeding in this role.

Responsibilities

• Support the Senior Manager Category Marketing in the planning and execution of product launches and seasonal campaigns across Fire Military and EDC categories.

• Partner with Product Management to translate product features materials fit & sizing and use cases into clear customerfacing marketing content and launch briefs.

• Collaborate crossfunctionally with Creative Content Web CRM Sales and Operations teams to ensure launches are supported across key marketing and sales channels.

• Author and manage marketing briefs timelines and documentation to ensure clarity alignment and ontime delivery of assets.

• Track launch readiness and proactively identify execution gaps recommending solutions to improve quality efficiency or timelines.

• Support the development of product education materials and marketing assets to enable successful product storytelling across consumer and sales touchpoints.

• Coordinate creative asset needs (photography video written content spec sheets) to support launches evergreen marketing and sales enablement.

• Gather feedback from crossfunctional partners and incorporate learnings into future launches and campaign execution.

• Help maintain consistency accuracy and brand alignment across marketing deliverables.

• Identify opportunities to streamline marketing processes and improve executional efficiency across the category.

Qualifications and Attributes

• Bachelors degree preferred or equivalent relevant experience.

• 2 years of experience in brand product or integrated marketing roles.

• Experience supporting product launches and multichannel marketing execution.

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

• Clear written and verbal communication skills.

• Ability to work independently under general direction and resolve nonroutine challenges.

• Detailoriented with a passion for product storytelling and brand accuracy.

• Experience within technical outdoor military or performancedriven brands is a plus.

• Curiosity grit and a strong sense of craft and taste.

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.

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