Social Media Specialist, Editing and Community

JENNY BIRD is a leading jewelry and lifestyle brand on a mission to uplift and inspire through lightweight statement designs and our 1% giveback pledge. As a fast moving business with direct-to-consumer wholesale and major department store channels our cross-functional team embodies dynamic creativity and is ever-evolving. With everything we do we keep our customer at the core. We value our partnerships developing and strengthening our relationships with accounts.

About the Role

JENNY BIRD is looking for a Social Media Specialist Editing and Community to act as a true right hand to the Social Media Manager helping bring the brand to life across key social channels. This role owns the day-to-day operations of social from content production editing and publishing to community engagement ensuring every touchpoint feels authentic elevated and distinctly JENNY BIRD.

Youll move quickly own projects end-to-end and play a key role in elevating how our audience experiences the brand. Youll collaborate closely with cross-functional teams to execute social-first campaigns and always-on content with precision and impact.

Key Responsibilities:

Content Creation & Production

• Filming of social-first content from understanding the briefs deliverables to shooting and editing in close collaboration with the Social Media Manager.
• Produce high-performing Instagram stories in-feed posts and short-form video that feel native engaging and on-brand.
• Continuously iterate on creative based on performance insights and platform trends.

Content Planning & Publishing

• Support the development and maintenance of the content calendar ensuring consistency and strategic alignment.
• Own the uploading scheduling and publishing of content in Dash Social and LikeShop including captions tagging tracking and optimizing for in-platform shopping experiences.
• Manage day-to-day publishing workflows with accuracy efficiency and close attention to detail.
• Work closely with the Head of Brand Purpose and Communications to support the Possibilities Fund social channels.
• End-to-end content creation across all formats including filming editing stories and in-feed posts.
• Capture and develop social-first content that highlights community impact while staying aligned with broader brand messaging.

Community & Engagement

• Own the brands day-to-day community presence: managing DMs comments and tags in an authentic brand-aligned voice.
• Proactively engage with followers creator partners and brand conversations to build meaningful relationships and foster community loyalty.
• Surface community insights and sentiment to the Social Media Manager to inform strategy.
• Engage with trends and cultural conversations in a way that feels timely and true to the brand.

UGC & Asset Management

• Source curate and organize user-generated content and creator assets.
• Maintain structured accessible asset libraries (e.g. Dropbox Dash Social).
• Update the JENNY BIRD Styled IRL page with fresh relevant content.
• Support cross-functional teams by providing social-ready assets as needed.

Trend & Performance Tracking

• Stay ahead of social trends platform updates and emerging formats.
• Translate insights into relevant brand-right content opportunities and surface recommendations to the Social Media Manager.
• Use performance data to inform the Social Media Manager on ways to optimize creative and publishing strategies.

What Success Looks Like

• Content is consistently planned organized and executed at a high standard.
• The community feels heard valued and engaged response times are fast and the brand voice is consistent.
• Trends are identified early and translated into authentic brand-right content.
• Publishing workflows run seamlessly even under tight timelines.
• Creative output is cohesive elevated and aligned with brand voice.
• You proactively identify opportunities solve problems and push to elevate content.

Who You Are

• 2-3 years of experience in social media at a fast-paced consumer-facing brand with hands-on community management experience.
• A self-starter who can take ideas from concept through to execution with minimal oversight.
• Highly creative with strong instincts sharp attention to detail and a natural talent for brand storytelling.
• Warm articulate and confident managing a brands voice in public-facing community interactions.
• Proficient in content and creative tools (e.g. Dash Social Figma video editing platforms).
• Working knowledge of Photoshop (retouching image extension) and foundational graphic design skills.
• Exceptionally organized with the ability to manage multiple priorities and meet tight deadlines.
• Data-informed with a comfort in using insights and performance metrics to optimize content.
• Confident proactive and energized by pitching and testing new creative ideas.
• Deeply passionate about social media digital culture and creator-led content.

Why This Role Matters

Working closely with the Social Media Manager youll play a key role in shaping how JENNY BIRD comes to life across social creating content that builds brand affinity and drives meaningful growth. This is an opportunity to help lead creative in a fast-moving social-first environment bringing ideas to life quickly and pushing the brand forward through thoughtful engaging content. If youre energized by pace creativity and making an impact wed love to hear from you.

Team Member Expectations:

We are looking for a compassionate and reliable individual who will lead with empathy inspire their teammates with a strong work ethic and support the growth of their peers through establishing relationships built on trust and respect.

As a brand we have seen incredible growth and success through our teams proactiveness curiosity and desire to learn while building. We look for team members who embody these traits and have the confidence and comfortability to collaborate laterally communicate ideas effectively and support the companys goals.

Role Details

• Location: This role requires you to be in the office (East Room located at 507 King East Toronto Ontario) 4 days a week - preferably Monday - Thursday.
• Salary: The anticipated base salary range for this position is $60-70K. Exact salary depends on several factors such as experience skills education and budget. Salary range may vary based on geographic location.

The Interview Process

1. Virtual Zoom Interview with Social Media Manager
2. Assignment
3. (1 hour) In Person interview with Social Media Manager and Brand Marketing Director
4. Conduct References
5. Offer

Perks at Jenny Bird

• 3-weeks vacation 3 floating days Summer Fridays (we close the office early at 1 pm!)
• Your birthday off!
• A comprehensive benefits program flexible health care spending account
• Parental leave top-up
• Birdbills to use towards JENNY BIRD pieces!
• Access to Group RRSP Plan
• Membership to the East Room at 507 King East Toronto Ontario

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JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individuals race ancestry colour place of origin religion gender gender identity national origin citizenship age disability sexual orientation family status or marital status or any other protected category recognized by provincial or federal laws.

Should you require any accommodation please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance requests for information in accessible alternative formats or to report any accessibility problems please share in your application or email.