CRM & Loyalty Senior Manager | PerriconeMD

About THG

We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

With us youll go further faster. What are you waiting for

Life at THG Beauty

We know that beauty isnt one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1300 third-party beauty brands through online retail sites LOOKFANTASTIC Cult Beauty and Dermstore THG Beautys ambition is to be the global digital partner of choice across the beauty industry supporting the channel shift to online.

THG Beautys breadth of relationships is unique to the beauty market; it engages with brands as a retailer a brand owner and a product developer and manufacturer making it the industrys digital strategic leader.

Why be a CRM & Loyalty Senior Manager at THG Beauty

At Perricone MD we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits. As the leading authority on anti-inflammatory ingredients we continue to set industry standards through rigorous research and science-led innovation.

We are seeking a commercially driven CRM & Loyalty Manager to lead customer lifecycle marketing for Perricone MD. This role is responsible for driving customer retention repeat purchase and lifetime value through email SMS and loyalty initiatives. As a hands-on operator you will execute campaigns analyze performance and continuously optimize the customer journey to ensure CRM remains a primary driver of global revenue growth.

This is a high-impact role requiring a data-led mindset and a clear understanding of how personalized communication contributes to brand loyalty. You will be critical in improving customer lifetime value (LTV) and ensuring consistent high-quality engagement with our consumer base.

As CRM & Loyalty Senior Manager youll:

CRM Strategy & Campaign Execution

• Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.
• Develop and manage a comprehensive CRM calendar aligned with commercial priorities product launches and brand campaigns.
• Drive revenue through sophisticated segmentation targeting and personalization strategies.
• Ensure flawless execution of all promotional product and lifecycle communications to maintain brand integrity.

Lifecycle Automation & Loyalty

• Build and optimize high-conversion automated flows including Welcome Abandoned Cart/Browse Post-Purchase and Re-engagement.
• Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.
• Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.
• Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.

Performance Analytics & Operations

• Own CRM performance reporting tracking key metrics including revenue contribution open rates CTR and conversion.
• Manage CRM platforms (Listrak or equivalent) ensuring best practices for deliverability list health and data integrity.
• Develop and execute a robust testing roadmap across subject lines content offers and send strategies.
• Analyze customer behavior and segmentation data to provide actionable insights for continuous strategy improvement.

Cross-Functional Leadership & Communication

• Partner closely with E-commerce Performance Media and Brand teams to ensure CRM supports the broader commercial strategy.
• Collaborate with Creative teams to deliver clear effective and on-brand assets that resonate with the Perricone MD consumer.
• Maintain clear communication regarding campaign ROI list growth and competitive regional consumer trends.

What skills and experience do I need for this role

• 46 years of experience in CRM email marketing or lifecycle marketing preferably within the DTC or beauty industry.
• Hands-on experience with CRM platforms (Listrak preferred) and a strong understanding of ESP best practices.
• Proven ability to translate complex datasets into actionable growth strategies and revenue impact.
• Strong understanding of segmentation automation and the digital customer journey.
• Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously.
• A proactive communicator who thrives in a cross-functional fast-paced environment.

What Does Success Look Like

• A clear understanding of how CRM initiatives directly impact the bottom line.
• Driven by data and constant optimization to improve performance.
• Able to balance strategic planning with daily hands-on execution.
• Passionate about science-led skincare and maintaining high-quality communication standards.

Whats in it for me

• Salary: $100000 - $115000
• Hybrid Work Model - 3 days office/2 days home
• Medical Dental Vision plans
  
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.