Marketing Strategy Lead-Vice President-Aquisition Marketing

The Consumer Banking Marketing Acquisition team is responsible for profitably growing the business through acquiring new customers and deepening relationships with existing customers.

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team you will serve as the business owner of Consumer Banking account opening performanceowning end-to-end visibility into results trends and drivers and influencing cross-functional teams to improve outcomes. You will also lead development and execution of a multi-year strategic transformation of Acquisition marketing across channels offers segmentation targeting creative and operating cadence to deliver ambitious Consumer Banking growth targets.

Job Responsibilities

• Own Account Opening Performance Leadership:
• Own a holistic view of Consumer Banking account opening performance including tracking analysis and narrative on trends drivers and key risks/opportunities.
• Synthesize complex performance drivers into clear executive-level reporting and recommendations for Senior Line of Business leaders.
• Partner with teams responsible for account growth (e.g. Acquisition Shopping Risk and related stakeholders) to help drive cross-functional initiatives that remove friction from the account opening journey and improve both volume and quality of accounts opened.
• Strategic Planning & Growth Transformation:
• Lead creation of amulti-year strategic planto deliver on overall business growth goals by establishing stretch targets and success metrics.
• Organize and lead cross-functional working teams to define problem/opportunity statements diagnose root causes and build aquarterly roadmapfor a multi-year horizon.
• Provide ongoing executive updates and act as a strategic advisor as the approach scales and is adopted across broader leadership organizations.

Required qualifications capabilities and skills

• 5 years of relevant experience instrategy product marketing growth analytics or general management ideally within financial services consumer fintech or a highly regulated consumer business.
• Demonstrated ability toinfluence and lead cross-functional initiatives without direct authority.
• Strong analytical orientation: ability to diagnose drivers of funnel performance customer behavior and channel effectiveness and convert insights into actions.
• Exceptional executive communication skills including ability to craft concise performance narratives present tradeoffs and drive decisions.
• Strong strategic planning capabilityexperience building multi-year strategies translating vision into an execution roadmap and driving measurable outcomes.
• Has deep performance marketing experience in traditional direct response and digital marketing channels
• Is experienced manager of marketing budgets forecasts and expected returns
• Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Is vigorous and thorough in their management of details; proven ability to take initiative
• Excels at managing multiple initiatives simultaneously within tight deadlines

Preferred qualifications capabilities and skills:

• Is a fantastic partner who leads through strong collaboration; recognized as a team player
• Is data-driven and analytical while also being a creative problem-solver
• Is focused on how marketing drives quantifiable business results
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point