Senior Brand Manager Jameson Irish Whiskey

Job Title; Senior Brand Manager ( Jameson Irish Whiskey )

Location: Chiswick London

Role type: Fixed term contract to December 31st 2026

Work pattern; 10 days a month in our office in Chiswick

Pernod Ricard UK is part of Pernod Ricard number two in wines and spirits. We are a convivial passionate entrepreneurial and dynamic company with 320 employees based in the UK and are responsible for the sales marketing and distribution of Pernod Ricards leading premium spirits wines and champagnes.

Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka Jameson Irish Whiskey Beefeater and Plymouth Gins The Glenlivet Scotch whisky Havana Club rum Malibu rum Chivas Regal Scotch whisky Perrier-Jouët.

Jameson is on a roll growing culturally relevant and full of ambition. As the worlds #1 Irish Whiskey and one of the UKs most loved spirits brands were not standing still. Were building for the long term investing in creativity football culture and connection and were looking for a Senior Brand Manager to help shape the next chapter of the Jameson story.

This is a role with genuine influence. Youll set strategic direction guide activation that cuts through and act as a true brand custodian balancing creativity with commercial rigour and thinking beyond the next campaign to what builds lasting brand love.

About the team

Our Vision as a marketing department is to be the engine of our business fundamentally setting and driving the strategy that will enable PRUK to achieve its vision is underpinned by a commitment to understanding our consumers and their moments of conviviality to creativity and entrepreneurship all with solid commercial foundations.

As a member of the marketing department you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers lives. You will have a commitment to efficiency and ROI to learning and improving and sharing best practice across the department to enable us to accelerate our performance.

You will have a clear view of the big initiatives that will accelerate growth for our business from A&P investment to NPD to digital acceleration & experiential and you will focus on delivering these with impact so we can achieve our goal.

About your role

As Senior Brand Manager youll lead the longterm strategic direction of Jameson in the UK translating consumer insight and cultural opportunity into sharp brand choices and standout plans.

Your key priority projects will include championing our serve strategy using Jameson Ginger & Lime as a powerful recruitment pathway for new and younger drinkers and landing our portfolio strategy with impact and efficiency accelerating the role of Jameson Black Barrel and Jameson Triple Triple and firmly embedding them in consumers repertoires.

Youll also be a passionate brand champion setting the bar for how Jameson shows up in market and inspiring those around you to raise their game.

Key Responsibilities

Setting the vision

• Define and deliver Jamesons longterm brand strategy aligned to global direction but rooted firmly in UK culture

• Lead the annual brand planning process grounded in insight market dynamics and competitive understanding

Bringing the brand to life

• Develop and deliver bestinclass communication and activation plans from ATL to digital experiential and partnerships

• Own agency relationships briefing brilliantly and ensuring work lands with impact

• Collaborate closely with Global Marketing to select adapt and execute initiatives that genuinely move the needle

Driving performance

• Track brand health and performance monthbymonth identifying risks and opportunities and taking confident considered action

• Work handinhand with Commercial and Customer Marketing teams to ensure brand plans translate into commercial success

• Leading with curiosity and ambition

• Commission and interpret category analysis and consumer research to deepen understanding and unlock growth opportunities

• Spot whitespace opportunities new ideas new channels new ways to connect and turn them into action

Being a visible brand leader

• Act as a true custodian of the Jameson brand setting the standard for consistency quality and creative stretch across every touchpoint

• Lead the daytoday running of the brand with confidence clarity and pace ensuring priorities are clear and delivery is strong

• Linemanage and develop an Assistant Brand Manager providing direction coaching and support to enable standout performance

Who youll work with
Internally youll be part of our close-knit Jameson UK Brand Team and work cross-functionally with Global Brand Team Digital/Social & in-house Creative Studio Customer Marketing & Commercial Teams Finance Ops Category and Supply Chain.

Externally youll link up with Creative and Media agencies Experiential & sampling partners influencers talent and brand collaborators.

What were looking for:

Youre a strategic thinker who knows how to turn vision into action and action into results.

Youll bring:

• Strong brand strategy experience with proven impact at Senior Brand Manager level (or ready to step into it)

• A consumerfirst mindset grounded in insight and cultural understanding

• Confidence working crossfunctionally and influencing senior stakeholders

• Experience managing agencies and complex projects endtoend

• A balance of creativity and commercial thinking you care about the idea and the impact

• A growth mindset: curious bold open to learning and unafraid to challenge the status quo

Most importantly youll bring energy ownership and belief in the power of brands to create real connection.

At Pernod Ricard we want to build an inclusive organisational culture where everyone feels welcome. We are créateurs de convivialité and conviviality can only thrive when we embrace our differences. For us inclusion is all about respect ethics and mutual trust living a culture that encourages openness cooperation transparent communications and ensures a work environment that is fun contemporary relevant and responsible. A culture where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly if you would like to discuss opportunities for flexible working please let us know in your application.

Learn more about Pernod Ricard

Job Posting End Date:

Target Hire Date:

Target End Date: