DC-Marketing Manager

职位概述

Job Overview

具有战略思维和商业敏锐度的社交媒体运营经理负责处方药相关的社交媒体运营工作该职位需要深刻理解社交媒体运营逻辑KOL/KOC及内容创作并严格遵守医药行业法规理想的候选人需兼具创意与数据分析能力以提升用户互动同时确保品牌合规性

We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives. This role requires a deep understanding of social media dynamics content generation for KOLs/KOCs and compliance with pharmaceutical regulations. The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.

核心职责

Key Responsibilities

1. 社交媒体策略与执行

1. Social Media Strategy & Execution

• 制定并实施基于数据的社交媒体策略针对处方药受众患者/HCPs覆盖多平台如抖音小红书微博微信专业医疗论坛
• 主导KOL/KOC合作识别签约并管理与医疗领域影响者的合作共同创作合规教育性强且具有吸引力的内容
• 监督内容/话题策划确保符合医学法律和合规MLR审核流程
• 基于对各平台逻辑算法优缺点的理解优化平台专属运营策略如短视频 vs. 长图文
• Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g. Douyin Rednote Weibo WeChat and professional forums).
• Lead KOL/KOC collaboration: Identify onboard and manage partnerships with healthcare influencers to co-create compliant educational and engaging content.
• Oversee content/topic generation ensuring alignment with medical legal and regulatory (MLR) review processes.
• Optimize platform-specific approaches by leveraging knowledge of each platforms logic algorithms advantages and limitations (e.g. short-video vs. long-form content).

2. 合规与商业敏锐度

2. Compliance & Business Acumen

• 严格遵守医药广告法规如中国药品管理法临床指南确保所有内容合规严格遵守公司的相关规定确保零合规事件
• 将复杂的医学信息转化为易懂患者友好的内容同时保证准确性
• 监测行业趋势和竞品动态识别机会与风险
• Navigate strict pharmaceutical advertising regulations (e.g. Chinas Drug Administration Law clinical guidelines) to ensure all content meets compliance standards. Strictly adhere to company regulations to ensure zero compliance incidents.
• Translate complex medical information into accessible patient-friendly content without compromising accuracy.
• Monitor industry trends and competitor activities to identify opportunities and risks.

3. 绩效管理与责任感

3. Performance & Accountability

• 设定KPI触达浏览互动等并定期分析数据以优化策略
• 跨团队协作医学事务合规法务企业沟通BU等确保社交媒体目标与业务目标一致
• 快速应对危机或错误信息
• Define KPIs (Reach view interaction etc.) and regularly analyze performance to refine strategies.
• Collaborate with cross-functional teams (Medical Affairs Compliance & Legal Communication etc.) to align social media efforts with business goals.
• Manage crises or misinformation swiftly.

4. 创新与适应力

4. Innovation & Adaptability

• 尝试新兴形式如医生直播问答互动工具以提升用户参与
• 根据平台更新法规变化或用户行为调整策略
• Experiment with emerging formats (e.g. live Q&A with HCPs interactive tools) to enhance user engagement.
• Adapt strategies based on platform updates regulatory changes or shifts in patient/HCP behavior.

任职要求

Qualifications

• 经验: 3年以上社交媒体运营经验医药/医疗行业或强监管领域优先
• 具备KOL/KOC管理及医疗健康内容创作经验
• 熟悉处方药商业模式如电商互联网医院等
• 技能:
  • 精通国内外社交媒体生态如微信抖音等
  • 较强的商业意识能平衡教育目标与商业需求
  • 熟练使用分析工具及合规流程
• 品质:
  • 责任心强注重细节恪守合规与职业道德
  • 适应快节奏和不确定性主动性强
• Experience: 3 years in social media operations preferably in healthcare/pharmaceuticals or highly regulated industries.
• Proven track record in KOL/KOC management and content creation for medical/health topics.
• Familiarity with prescription drug business models (e.g. EC internet HP etc.).
• Skills:
  • Deep understanding of social media ecosystems (China global platforms).
  • Strong business sense; ability to balance educational goals with commercial objectives.
  • Fluent in analytics tools and compliance workflows.
• Mindset:
  • Accountable detail-oriented and ethical with a commitment to compliance.
  • Agile and proactive in a fast-paced ambiguous environment.

为什么加入我们

Why Join Us

• 通过推动数字医疗普及改善患者生活
• 站在医药与数字创新的交叉领域
• 具有竞争力的职业发展机会及协作文化

- Impact lives by advancing digital healthcare literacy.

- Work at the intersection of cutting-edge pharma and digital innovation.

- Competitive professional growth and a collaborative culture.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.