Marketing Manager-Sheba

Whatarewelookingfor
1)Proventrackrecordinleadingthedevelopmentandexecutionofbrandstrategiesandbusinessplans.
2) Exceptionalskillsinbrandcommunicationandinnovation.
3)Skillfulatdigitalandsocialdrivenmarketingandadaptatdrivinge-commercebusiness.
4)Proficiencyinmarketanalysisincludingconsumerdatashopperbehaviorandcategorytrendinterpretation.
5)Experienceinworkingwithinmulti-functionalandcross-geographicalteamswiththeabilitytoengagewithdiversestakeholdersincludinginternalcross-functionalteamsandglobal/regionalstakeholders.
6)Demonstratedbudgetplanningandmanagementexpertise.
7)FluencyinbothChineseandEnglishismandatory.
8)Aminimumof5yearsofexperienceinamultinationalcorporationpreferablywithamanagementtraineebackground
9)Ideallyapetowner

Whatwillbeyourkeyresponsibilities
1) NPD E2E: Sheba treat portfolio management & E2E innovation (key growth contribution) incl. Sheba wholesome melty Sheba Freeze Dry NPD etc. from product/package development to social seeding (Rednote & TikTok focus)
2) Platform owner: own the TikTok platform strategic planning & seeding with deep collaboration with Dcom team from target setting portfolio planning content development tracking and review

3) Brand building: Develop cat owner centric campaign & communication from campaign planning assets development E2E execution

4) Strategic planning & analysis: Deep dive for market landscape cat parents trend brand health product performance by period to enhance brand value and revenue growth

WhatcanyouexpectfromMars
1)WorkwithdiverseandtalentedAssociatesallguidedbytheFivePrinciples.
2)Joinapurposedrivencompanywherewerestrivingtobuildtheworldwewanttomorrowtoday.
3)Systematiclearninganddevelopmentsupportfromdayoneincludingaccesstoourin-houseMarsUniversity.
4)Anindustrycompetitivesalaryandbenefitspackageincludingcompanybonus.