Digital Marketing Specialist

The Marketing & Communications function develops and executes unified marketing communications and design strategies that strengthen ADs brand and support engagement with independent distributor members manufacturer supplier partners associates and other key stakeholders. Through these efforts the team helps advance ADs shared mission to help members grow and prosper.

The Digital Marketing Specialist supports the execution and improvement of ADs marketing technology analytics and digital platforms. This role focuses on managing tools supporting key initiatives and providing insights that help the team better understand performance and make informed decisions.

Primary Responsibilities:

1. Manage and optimize marketing technology tools including email marketing platforms social media tools and other digital systems.
2. Support CRM enablement for marketing initiatives.
3. Manage our email marketing platform and support initiatives to enhance our email marketing efforts including automated campaigns subscription preference centers and more.
4. Manage and support survey tools (e.g. Qualtrics) and evaluate opportunities to expand use of survey tools across additional AD initiatives.
5. Support the NPS survey execution and data reporting.
6. Develop and maintain analytics reporting dashboards to measure performance across digital channels (social media website advertising etc.).
7. Support digital advertising initiatives including channel selection and performance tracking.
8. Manage our public website platform including building new pages landing pages analytics tracking and more.
9. Support additional digital marketing initiatives and projects as needed.

1. Experience working with digital marketing tools and platforms including email marketing systems social media platforms and analytics tools.
2. Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
3. Working knowledge of CRM systems and data management practices.
4. Familiarity with website content management systems (CMS) and digital user experience principles. Understanding of digital marketing concepts including email marketing SEO and digital advertising.
5. Proficiency in Microsoft Office tools.
6. Strong organizational skills with the ability to manage multiple projects and priorities.
7. Effective communication skills and ability to collaborate across teams.
8. Ability to learn new technologies and tools quickly.
9. Detail-oriented with a focus on accuracy and data integrity.

Qualifications:

1. 35 years of experience in digital marketing marketing technology or a related field.
2. Bachelors degree in Marketing Business or a related discipline preferred.
3. Internship or prior experience supporting marketing or administrative functions is a plus.

Additional Comments:

1. Travel: Up to 5% annually
2. Business hours are 8:00 a.m. to 5:00 p.m. although work outside these hours may be required.
3. The position is based out of our corporate office in Wayne PA where we have a hybrid work schedule (Tuesdays Wednesdays Thursdays in office with Mondays and Fridays remote)

AD is proud to be an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race religion gender gender identity sexual orientation national origin age military or veteran status disability or any other characteristic protected by applicable law. At AD we support a collaborative and inclusive environment. We value open participation from individuals with different ideas experiences and perspectives which we believe make AD a better place to work.