Senior Brand Manager, Brand Architecture & Activation Gins

Pernod Ricard

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profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Be part of something big

We are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 4 businesses:

  • Pernod Ricard UK which markets sells and distributes our products in the UK market

  • Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio

  • Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.

  • The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your unique contribution

The Senior Brand Manager is a key contributor to the strategic development management and activation of a brand portfolio with the objective to constantly enhance the brands value proposition and grow the business.

You will have the following main areas of responsibility:

Brand strategy:

Contribute to the development of the brand(s) strategy in keeping with the Groups global framework (Growth equation Key battlegrounds Category planning)

  • Bringing to life the brand positioning
  • Drawing on key consumer insights
  • Articulating portfolio strategies in key geographies
  • Identifying growth opportunities including NPD and Last Three feet conversion initiatives
Product development: Lead NPD Ltd Editions and Special Packs
Portfolio Management: Lead/support the enhancement / rationalization of the range: restages formats secondary packaging design to sustainable value projects) brand representation in S&OP
Brand Activation: Lead the development of product and campaign-led activation platforms guidelines and tools (POSM) with the expert support of On-premise and Shopper Marketing CoEs
Brand World: develop/enhance brand visual identity guidelines and ensure compliance across all touchpoints

Who youll be working with:

Reports to Head of Brand Architecture and Activation Gins
Stakeholders includes Gins & Aperitifs LT Brand Comms Content and Earned Media Shopper Marketing Consumer Insights PR & Event and Trade & Advocacy CoE Global Innovation external agencies and market entities

Your blend of talent

This position could be right for you if you bring strong capabilities across both functional and leadership areas including:

  • Brand Strategy Development
  • Consumer Insights
  • Portfolio Management
  • Visual Branding
  • Project and Agency Management
  • Packaging Development
  • Commercial Acumen & Budget Management
  • Strategic Thinking
  • Creativity and Storytelling
  • Cross Function team and stakeholder management
  • Cultural Intelligence
  • Collaboration & Communication

Our mix of benefits

For your health we offer private medical insurance critical illness cover and an optional healthcare cash plan and dental insurance.

Our lifestyle benefits options include 28 days annual holiday your employee pension share incentive plan family care season ticket loans free mortgage advice payroll giving and more!

You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Were committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.

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Manager

Be part of something bigWe are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available i...
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A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.

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