Lead, Growth Media Creators & Partnerships NA

WHO YOULL WORK WITH

This role sits within Nikes Growth Media organization partnering closely with Brand Social and Performance Marketing teams. Youll lead the paid creator and editorial partner ecosystem working crossfunctionally and with agency partners to scale culturally relevant storytelling that drives both brand impact and business results.

WHO WE ARE LOOKING FOR

Nike is looking for a creator marketing leader who understands how culture commerce and conversation intersect. This person brings deep expertise across creator platforms and knows how to deploy creators with intentionchoosing the right moments the right voices and the right amplification to drive meaningful impact.

They combine strong commercial acumen with creative rigor holding a high bar for editorial quality while staying grounded in performance measurement and learning. This leader is comfortable owning revenuedriving channels influencing across teams and building systems that allow creator work to scale from tentpole moments into alwayson storytelling. They are decisive analytical and deeply collaborativeable to translate insight into action and clarity into momentum.

Required qualifications

• Open to work in Beaverton OR
• 6 years of experience in affiliate partnerships creator or performance marketing
• Bachelors degree in Marketing Communications Business or related field. Will accept any suitable combination of education experience and training
• Proven experience managing revenuedriving channels and optimizing toward incremental growth
• Experience leading agencies and external partners with strong stakeholder management skills

WHAT YOULL WORK ON

Youll lead Nikes paid creator strategy across North America defining when and how creator work shows up to drive outsized brand conversation and measurable action. Youll build the ecosystem set the standards and ensure creator storytelling scales with consistency credibility and performance.

• Lead creator strategy across key platforms including YouTube Instagram and TikTok aligned to brand and growth priorities
• Define the framework for when and why creator work is amplified during key brand and product moments
• Own channel performance including revenue profitability and incremental impact
• Oversee the creator and editorial ecosystem including publisher relationships and affiliate partnerships
• Recruit vet and negotiate commerce creators aligned to Nikes values and core consumer
• Establish editorial narrative and quality standards so paid creator work feels cultural credible and on brand
• Partner across Brand Social and Performance teams to scale creator work from moments into alwayson storytelling

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.