Associate Media Planner
New York City, NY - USA
Job Summary
Our client is a modern platform for out-of-home advertising making it easier for brands and agencies to plan buy and measure OOH campaigns across thousands of vendors and formats. We move fast operate lean and hold ourselves to a high standard on every campaign we run.
About the Role
Were looking for a motivated OOH Media Planner to join our Planning team. Youll support the development and execution of out-of-home campaigns across a range of clients and verticals. This is a hands-on role for someone whos eager to grow their planning craft sharpen their analytical skills and become a power user of the platform.
What Youll Do
Support end-to-end OOH campaign planning from audience research and market selection through to proposal delivery and execution
Build and maintain campaign plans cost schedules and performance summaries using internal tools
Research target audiences and analyze their characteristics behaviors and media habits
Collaborate with account managers clients and creative teams to align on objectives and strategies
Become a proficient user of the clients planning platform and surface product feedback to senior team members
Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
Juggle tasks across multiple active campaigns simultaneously meeting internal and client deadlines
Qualifications :
What Were Looking For
13 years of experience in OOH or broader media planning
Familiarity with core OOH formats (billboards transit experiential DOOH) and how they fit into a broader media mix
Working knowledge of audience and measurement tools (GeoPath Nielsen Google Analytics or similar)
Strong organizational skills and comfort managing multiple deadlines at once
Clear communicator in writing in presentations and across internal teams
Comfortable in spreadsheets and web-based planning platforms
Analytically curious with an eye for data and performance metrics
Ability to work EST hours
Nice to Have
Exposure to multi-channel campaign planning (digital OOH)
Familiarity with campaign evaluation and attribution methodologies
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Full-time
About Company
Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for th ... View more