Marketing Manager VA

Overview

We are seeking a proactive and analytical Digital Marketing Manager to support the setup management and optimization of our digital marketing ecosystem. We are an American mid-strength beer brand focused on building a modern approachable company with strong branding and a growing direct-to-consumer presence. This role is less focused on day-to-day social media posting and more on the backend strategy systems and performance marketing infrastructure that supports growth across Meta and e-commerce channels.

Work Structure & Requirements

• Work Structure: EST; Part-time two month contract to begin with
• Environment: Ideal for a digitally savvy operator comfortable working within an early-stage startup environment where systems are still being built.
• Rate: 10 USD per hour

Key Responsibilities

1. Paid Media & Meta Ads Management

• Build manage and optimize advertising campaigns across Facebook and Instagram.

• Assist with media buying budget allocation and campaign scaling.

• Monitor performance and optimize based on ROAS CTR CPC and conversion data.

• Develop audience targeting strategies and demographic segmentation.

• Run A/B testing across different audiences campaign structures and creative directions.

2. Digital Marketing Infrastructure

• Implement and manage Meta Pixel and related tracking systems.

• Ensure website tracking and attribution systems are correctly configured.

• Support integration between e-commerce platforms advertising accounts and analytics tools.

• Create scalable backend systems for paid media and digital growth.

3. Reporting & Analytics

• Track and report on campaign performance metrics and maintain organized documentation.

• Establish reporting frameworks and KPI tracking.

• Provide strategic recommendations based on campaign learnings and data trends.

4. Strategic Support

• Collaborate with founders on digital growth strategy and early-stage test and learn initiatives.

• Stay up to date with platform updates advertising trends and e-commerce best practices.

Required Skills & Experience

Experience: 5 years in digital marketing paid media or Meta Ads management.

Technical Skills: Strong understanding of Meta Ads Manager Pixel implementation and conversion tracking systems.

Industry Knowledge: Familiarity with e-commerce marketing and direct-to-consumer (DTC) brands.

Attributes: Analytical mindset strong communication skills and the ability to work independently in a fast-moving environment.