Growth Head
Share
Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Growth & Retention Lead (D2C)
Location: Gurgaon / Remote (India)
Core Responsibilities
1. Revenue & Growth Engine
-
Daily Performance: Ownership of the daily revenue target moving beyond mere campaign management to business outcomes.
-
Channel Scaling: Scaling paid acquisition across Meta Google and key marketplaces.
-
Efficiency: Continuous optimization of ROAS and CAC to improve contribution margins.
2. Website Conversion (CVR)
-
User Journey: Optimizing product pages landing pages and the checkout flow to maximize efficiency.
-
Testing Roadmap: Running consistent A/B tests on offers bundling pricing and UX.
-
Implementation: Collaborating with design and tech teams to deploy conversion improvements weekly.
3. Retention & Repeat (Strategic Lever)
-
Lifecycle Marketing: Building and managing automated WhatsApp Email and SMS journeys.
-
Customer Loyalty: Driving the repeat purchase rate as a non-negotiable KPI.
-
Revenue Expansion: Launching sophisticated cross-sell upsell and reorder flows.
-
Post-Purchase Engagement: Developing hooks like styling tips exclusive offers and early product drops.
4. Creative-Led Growth
-
Creative Partnership: Working with content teams to develop high-performing ad creatives.
-
Data-Driven Creative: Identifying performance patterns to refine hooks and visual styles.
-
Velocity: Maintaining a high-volume testing mindset for rapid creative iteration.
5. Data & Experimentation
-
Core Metrics: Tracking and owning CAC CVR AOV Repeat Rate and Contribution Margin.
-
Agile Execution: Running weekly experiments to facilitate fast learning and scaling.
