Sr. Manager, Segment Marketing

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Job Overview
The ADM Ops & Planning Senior Manager sits within a Central Direct Marketing Operations / Shared Services organization and manages a team responsible for cross-LOB direct marketing planning coordination and performance optimization across multiple lines of business.
As direct marketing scale increases across LOBs and channels this role enables the business to plan and implement more optimally with constrained resources by aligning strategies timing capacity and dependencies into a single integrated direct marketing approach.
This role partners closely with business units that owns P&L and direct marketing KPIs as well as integrated marketing paid media and digital media owners to inform strategy shape integrated plans reduce saturation risk and improve efficiency and outcomes. It does not replace LOB or channel ownership but enables coordinated execution at scale.
The ideal candidate is strategic analytical and highly collaborative with strong experience in direct marketing planning direct marketing and performance optimization.

Job Responsibilities:

Direct marketing Planning

• Lead centralized crossLOB direct marketing planning to deliver a single integrated cross-LOB direct marketing plan
• Partner with LOB leaders to understand direct marketing goals priorities and constraints
• Translate business objectives into integrated direct marketing plans roadmaps and sequencing recommendations
• Identify crossLOB opportunities dependencies and efficiency gains
• Establish and manage quarterly and annual direct marketing planning cycles

Test & Learn Leadership

• Develop multifaceted direct marketing test & learn roadmap across LOBs
• Standardize testing methodologies including control groups and incrementality measurement
• Increase test velocity and scale successful direct marketing experiments
• Share findings across lines of business to drive continuous optimization

Performance Analytics & Insights

• Monitor direct marketing performance across LOBs and channels
• Focus on outcomes and efficiency (CPA/CPIGA ROAS revenue) with endtoend attribution transparency
• Identify trends risks and improvement opportunities
• Provide insights and recommendations to inform future planning cycles

Cross-Functional Collaboration

• Partner with business unit marketing leaders cross-functional leads (brand creative) procurement and collaborators
• Collaborate with analytics finance CRM Ops (audience MarTech enablement data enablement) and product leads
• Facilitate cross-LOB planning and alignment

Operational Excellence & Governance

• Optimize execution across LOBs and channels by aligning timing volume and sequencing
• Reduce conflicts duplication and unnecessary complexity across campaigns
• Support efficient execution without directly leading campaign builds or launches
• Establish and influence the adoption of best practices

Resource & Capacity Alignment

• Anticipate cross-LOB demand and identify capacity gaps or constraints
• Align direct marketing plans to available resources and key dependencies (Martech CRM product data etc.)
• Surface tradeoffs and risks early to support better prioritization decisions

Education and Work Experience:

• 710 years of marketing experience
• Experience in direct marketing direct marketing and/or performance marketing
• Experience supporting multiple lines of business or business units
• Strong analytical and data-driven decision-making skills
• Experience leading cross-functional initiatives

Knowledge Skills and Abilities:

• Experience in centralized marketing or shared services organization
• Experience with test-and-learn frameworks and experimentation
• Experience with performance marketing channels (paid search social display etc.)
• Experience with CRM or direct marketing programs
• Experience working with business-owned P&L environments

Licenses and Certifications:

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): No

Base Pay Range: $121600 - $219400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.

At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.

Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!

T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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