Manager, Digital Strategy

Job Description:

Dentsu is a global leader in integrated growth and transformation driving sustainable solutions and innovation for some of the worlds most influential brands. Founded in 1901 dentsu operates in approximately 120 countrieswith a team of approximately 68000 employees and boasts a network of world-class brands including Carat Dentsu Creative dentsu X iProspect Merkle and more. These brands each with deep expertise in media creativity and digital collaborate to deliver integrated growth solutions that create lasting meaningful impact.

iProspect is a global digital marketing agency specializing in performance-driven strategies. Established in 1996 in London iProspect operates in over 100 countries offering services such as natural search content generation data and insights social media management and conversion optimization. As a dentsu company iProspect leverages a deep understanding of consumer behavior to reshape brand strategies helping clients meet the fast-paced demands of the convergent March 2021 iProspect relaunched as a global agency with enhanced capabilities and a renewed identity reinforcing its commitment to driving digital performance for leading brands worldwide.

As we look toward the future dentsu is focused on Innovating to impactfostering collaboration creativity and cutting-edge technology to drive real transformative change.

What your typical day will look like:

As a Digital Strategy Manager your role is to support the Digital Strategy Director by bridging the Media Planning and Biddable teams to drive campaign effectiveness and performance. You will ensure campaigns are executed in line with strategic objectives timelines and budgets while fostering strong cross-team collaboration to deliver impactful media outcomes. You will also work closely with internal and external stakeholders to ensure campaign excellence through effective coordination communication and adherence to best practices.

Core responsibilities include:

• Manage the day-to-day digital strategy coordination for assigned client accounts ensuring campaigns are aligned with business objectives timelines and performance expectations.
• Support the development of digital strategies campaign frameworks audience approaches and performance recommendations across channels.
• Collaborate closely with media biddable programmatic and media partners to ensure seamless campaign planning activation optimisation and reporting.
• Build and maintain strong relationships with media partners platforms and technology vendors to stay updated on digital trends platform capabilities and strategic opportunities.
• Monitor campaign performance and work with relevant teams to identify optimisation opportunities improve effectiveness and drive stronger business outcomes.
• Work closely with the Digital Strategy Director on new business pitches by providing digital insights strategic recommendations and best practices aligned with the client brief and business objectives.

A bit about you:

• Bachelors degree in Marketing Business Mass Communication or a related field.
• Minimum 5 years of experience in performance marketing digital strategy media planning or a related role within a media agency environment.
• Strong understanding of digital media strategy audience targeting campaign planning and channel strategies across digital e-Commerce and programmatic platforms.
• Familiarity with digital platforms and analytics tools such as Google Ads Meta Business Manager GA4 Google Tag Manager and SimilarWeb with the ability to interpret performance data and translate insights into strategic recommendations.

Whats in it for you:

• Flexible hybrid working arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event One Day for Change
• 3 whole company Wellness days off per year for you to switch off and take your day your way
• Career Development and Learning & Development opportunities including access to our global online dentsu University

Be part of a global network that truly invests in recognising performance with via our Never Before Awards and social impact including having a clearly mapped path to becoming net zero.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud We Inspire Change We Team Without Limits We All Lead We Make It Real We Climb High We Choose Excitement We Are A Force For Good.

Inclusion and Diversity

Were proud to be different and that starts with our people. We believe in equal opportunities for everyone. We wont define people by their race gender sexual-orientation age or disability. Individuality is what makes us great we want everyone to bring their full self to work and create something amazing. Thats what we care about.

So whether youre joining us or looking to move to a different part of the business we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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