Marketing Manager Pet Specialty Retail Royal Canin, Mumbai

Mars

Job Location:

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Role : Marketing Manager - Pet Specialty Retail

Location : Mumbai

Job Overview / Purpose

The role of the Marketing Manager - SPT would be to work in an effective way to support the bestdecision-making and reach our units growth ambition for the pillar. The mission of the incumbent will be to create develop & deploy a successful innovative marketing plan to support the sales growth for the SPT channel. Support the work of the marketing team on all projects from product launches to promotions and be involved at all levels.
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.

Job Responsibilities

Deliver the Pet Specialty Retail pillar growth volume and NSV targets for the year manage the marketing budget organize customer meeting/events new product launch drive numerical distribution.
Working closely with cross-functional team / regional & global team to create and deploy pillar strategy. Working closely with digital team in media campaign plans
Analyze data periodically both pillar wise and area wise and plan for innovation marketing interventions accordingly.
Optimize the impact of Pillar driven program ( Loyalty / Engagement program / CAT MAN )
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.
Regularly train and coach the sales team to ensure a consistent brand image quality in the market. Organize trainings for the customers as per a planned schedule.
Optimizing and managing the marketing budget for the Pet Specialty Retail pillar
Plan for innovative promotions to build buzz and reach for Royal Canin.
Plan for the forecasts of the SKUs to be launched as well as the area wise targets. Ensure all approvals are received as per timelines for launch
Communicate effectively and coordinating with local suppliers to develop local marketing tools.
Plan and maintain a record for all merchandising done in outlets across pillars.

Job Specifications/Qualifications

Education & Professional Qualification

Masters degree in (Marketing) MBA from Tier 1 B School

Knowledge/Experience

Minimum 8-10 years marketing work experience
Experience of atleast 3 years in customer marketing / Trade marketing roles

Required Experience:

Manager

Job Description:Role : Marketing Manager - Pet Specialty RetailLocation : MumbaiJob Overview / PurposeThe role of the Marketing Manager - SPT would be to work in an effective way to support the bestdecision-making and reach our units growth ambition for the pillar. The mission of the incumbent will ...

Job Description:

Role : Marketing Manager - Pet Specialty Retail

Location : Mumbai

Job Overview / Purpose

The role of the Marketing Manager - SPT would be to work in an effective way to support the bestdecision-making and reach our units growth ambition for the pillar. The mission of the incumbent will be to create develop & deploy a successful innovative marketing plan to support the sales growth for the SPT channel. Support the work of the marketing team on all projects from product launches to promotions and be involved at all levels.
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.

Job Responsibilities

Deliver the Pet Specialty Retail pillar growth volume and NSV targets for the year manage the marketing budget organize customer meeting/events new product launch drive numerical distribution.
Working closely with cross-functional team / regional & global team to create and deploy pillar strategy. Working closely with digital team in media campaign plans
Analyze data periodically both pillar wise and area wise and plan for innovation marketing interventions accordingly.
Optimize the impact of Pillar driven program ( Loyalty / Engagement program / CAT MAN )
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.
Regularly train and coach the sales team to ensure a consistent brand image quality in the market. Organize trainings for the customers as per a planned schedule.
Optimizing and managing the marketing budget for the Pet Specialty Retail pillar
Plan for innovative promotions to build buzz and reach for Royal Canin.
Plan for the forecasts of the SKUs to be launched as well as the area wise targets. Ensure all approvals are received as per timelines for launch
Communicate effectively and coordinating with local suppliers to develop local marketing tools.
Plan and maintain a record for all merchandising done in outlets across pillars.