Content Specialist

Caseware

Job Location:

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Caseware is one of Canadas original Fintech companies having led the global audit and accounting software industry for over 30 years with more than 500000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

Were looking for a Content Specialist who thrives at the intersection of creativity storytelling and AI-powered efficiency.

This role focuses on creating high-impact short-form content that drives engagement and action including campaign emails ad copy website messaging and digital experiences. Youll play a key role in bringing our brand and campaigns to life through clear compelling and conversion-focused writing.

This is an exciting opportunity for a creative writer and modern content creator who understands how to blend human insight with AI tools to produce smarter faster and more effective content at scale.

This is a new role.

This is a full-time permanent position.

Thisisahybridrolerequiringthesuccessfulcandidatetoworkthreedaysaweek at ourToronto oﬃce (351KingStETorontoON).

What you will be doing:

Short-Form Content Creation

Write compelling high-performing copy for:
- Campaign emails
- Paid and organic ads
- Website pages and landing pages
- Social and digital content
Craft clear engaging messaging that aligns with brand voice and campaign objectives
Translate complex ideas into simple impactful content that resonates with target audiences

Campaign & Conversion Focus

Partner with Demand Generation Product Marketing and Brand teams to support campaign execution
Develop content optimized for engagement click-through rates and conversion
Continuously refine messaging based on performance and insights

AI-Driven Content Creation

Leverage AI tools to enhance ideation writing and content production
Use AI to improve speed scalability and personalization across content outputs
Experiment with new tools and approaches to continuously evolve how content is created and delivered

Performance & Optimization

Analyze content performance and apply learnings to improve future outputs
Test variations of messaging and formats to optimize results
Collaborate with analytics and marketing teams to align content with business goals

Long-Form Content Support

Contribute to blog posts articles and other long-form content as needed
Support content repurposing turning long-form content into engaging short-form assets
Ensure consistency in voice and messaging across all formats

What You Bring

35 years of experience in content marketing copywriting or digital marketing
Strong writing and storytelling skills with a focus on short-form high-impact content
Experience writing for digital channels (email ads web and social)
Familiarity with AI tools for content creation and a willingness to experiment and learn
Ability to balance creativity with performance and business objectives
Strong attention to detail and the ability to manage multiple projects

What Sets You Apart

You are a creative thinker and storyteller who knows how to capture attention quickly
You understand how to write for both humans and performance
You embrace AI as a tool to enhance creativity and efficiency
You are curious adaptable and excited by the future of content and marketing
You bring energy ideas and a collaborative mindset to the team

Salary Range:

The annual base salary for this position is between$70000 CAD and $80000 CADper year.

This role is also eligible for discretionary bonus and/or commission as well as other benefits. Actual pay within the listed range will bedeterminedbased on factors such as transferable skills relevant experience market conditions and primary work location. The posted range is subject to change and may be updated periodically.

Whats in it for you:

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting constantly pushing the boundaries to create impactful software solutions.

We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive inclusive team.

Work-life balance is important to us. We offer flexible work options remote opportunities and generous time-off policies to ensure a healthy work-life balance.

We offer competitive compensation including a competitive salary and comprehensive benefits such as health insurance and retirement plans.

We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.

Recognition and rewards matter to us. We celebrate hard work through recognition programs performance bonuses and opportunities for career growth.

We embrace global opportunities. Work on international projects and collaborate with a diverse global team.

About Caseware:

Casewares cutting-edge software products are meticulously designed for accounting firms corporations and teams are continually collaborating innovating and building upon our existing suite of products. With a customer-focused mindset we are building technology that is shaping what the future of audits financial reporting and financial data analytics will look like.

With a recent strategic investment from Hg Capital in 2020 Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

One of Casewares core values is Many Voices One Team and with that in mind were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process please e-mail our People Operations team at emailprotected.

AI Usage:

The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness transparency and oversight.

Background Check:

Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residingin the Netherlands and Germany are excluded from undergoing background checks via

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @ and our open positions are always listed on reputable job boards and on our website We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer proceed with extreme caution.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience: