Director, Paid Social (Fullerton, CA)

Avocado is building one of the worlds most sustainable brands certified organic mattresses pillows bedding and solid wood furniture made to the highest independently verified organic and safety standards. Were radically honest and transparent about how we source and manufacture our products. After a decade of building the most certified product line in the category were scaling fast across DTC our showrooms and retail partners and doing it without compromising the standards that got us here.

As a mission-driven company Avocado asks all employees to uphold our standards of environmental and social responsibility and to support the initiatives and strategies that help us continue raising the bar on what it means to be a sustainable company.

About Avocado:

• Certified B Corporation third-party verified for environmental and social performance.

• The only mattress brand certified to OEKO-TEX Standard 100 Class I on finished products alongside GOTS GOLS GREENGUARD Gold MADE SAFE and FSC certifications across our product line.

• A member of 1% for the Planet giving 1% of mattress revenues to vetted environmental nonprofits.

• Nearly 90% of our manufacturing waste is diverted from landfills.

• Directly involved across our supply chain with more than 325000 sheep producing organic wool in partnership with pastoral families in Himachal Pradesh India and co-produced organic latex through our partner farms.

THE ROLE

Avocado is seeking a Director of Paid Social to lead paid social efforts within our Marketing team reporting to the Vice President of Digital Marketing.

The ideal candidate is a hands-on operator who can run paid social end-to-end. Fluent in Meta with a solid command of Reddit TikTok Pinterest and emerging social platforms. They make data-informed decisions test relentlessly and understand that every dollar both builds the brand and is measured against revenue. They know how paid social fits into the broader media mix and how to coordinate across DTC retail showroom and wholesale channels including direct collaboration with our retail partners on cooperative ad campaigns that drive traffic to their stores and ours. This role is an individual contributor position your leverage comes from directing agency partners collaborating cross-functionally and leading through expertise.

Note on Location: Hybrid schedule based out of our Fullerton CA headquarters with 12 days remote. Willing to consider fully remote for exceptional candidates.

Note on Pay Transparency: The pay range for this role is $140000$175000 yearly. This role is bonus-eligible with a bonus tied to company and individual performance.

WHAT YOULL BE WORKING ON

• Own paid social strategy and execution across Meta Reddit TikTok Pinterest and other emerging platforms; driving revenue and traffic to our retail showrooms.

• Build optimize and scale campaigns supporting new product launches promotions store openings and brand initiatives.

• Partner directly with our retail partners on cooperative ad campaigns coordinating creative budgets geo-targeting and reporting to drive traffic to their locations and strengthen our wholesale relationships.

• Operate hands-on in every platform: campaign builds audience and creative testing bid strategy troubleshooting; while directing our agency partners on creative production and day-to-day management.

• Use Northbeam (our MTA) and platform-native tools to measure performance reconcile attribution discrepancies and make decisions grounded in incrementality and contribution not just last-click.

• Rigorously test ad copy creative landing pages audiences and placements; operating from the principle that every campaign is simultaneously branding testing and optimizing.

• Partner with creative and brand teams to develop messaging across the full buyers journey from awareness through conversion.

• Partner with the Brand team to translate organic influencer and UGC performance into paid social scaling top-performing content and messaging managing whitelisting execution with influencer and brand leads and feeding learnings back regularly to inform influencer briefs content production and partnership decisions across affiliate PR and partner activations.

• Coordinate with internal teams and channel partners to improve full-funnel efficiency manage pacing against performance targets and ensure paid social contributes appropriately to the broader media mix.

• Build and deliver executive-level performance reporting synthesizing platform data Northbeam outputs and channel context into clear narratives for the VP of Digital Marketing and senior leadership with recommendations on testing roadmaps budget reallocation and emerging channel investments.

• Stay current on platform updates ad product launches measurement methodology and AI-enabled creative and optimization tools.

WHAT YOU BRING

• 7 years managing paid social campaigns with a proven track record of driving revenue and efficient growth at scale (DTC or e-commerce essential premium or considered-purchase categories a plus).

• Deep hands-on expertise in Meta Ads Manager campaign structure audience strategy creative testing frameworks bid strategy product catalog (CAPI DABA Advantage Shopping Campaigns Andromeda) and troubleshooting at the platform level. You can run things yourself when you need to.

• Hands-on design and copywriting expertise comfortable producing and editing ad creative directly in tools like Canva Sketch or Adobe and writing sharp conversion-focused ad copy across formats and platforms.

• Working command of Reddit TikTok Ads Pinterest Ads and emerging social platforms with a clear point of view on where to invest and where to wait.

• Fluency with attribution and measurement platforms (Northbeam Shopify GA4) and a strong POV on how to triangulate them.

• Experience operating as a senior individual contributor directing agency partners on production and day-to-day execution while owning strategy prioritization and performance internally.

• Experience running co-op or partner-funded ad campaigns in a wholesale or retail environment is a meaningful differentiator.

• A testing mindset you treat every campaign as both branding and performance structure tests rigorously and read results without confirmation bias.

• Strong creative instincts and the ability to brief evaluate and iterate on ad creative including familiarity with AI-enabled creative tools and how to use them without losing brand discipline.

• Comfort with budget pacing forecasting and reconciling discrepancies across reporting systems.

• Excellent written communication and the ability to make a clear evidence-based case to senior leadership.

• Genuine interest in sustainability organic products and the values that guide how Avocado is working to change how mission-driven business is done.

• Ability to effectively communicate.

• Regular and predictable attendance.

WHAT WE OFFER YOU

• Medical (HMO PPO HSA) Dental Vision

• 100% Employer Paid Life Insurance

• 401(k) with employer match

• PTO

• Volunteer days

• Employee product discount and purchase program

• Annual Bonus Plan

• Training and Tools to be successful along with a strong partnership from your peers and leaders

• Access to wellness apps

• Referral Bonus

• Opportunity to grow

Avocado Green Brands is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

Thank you very much for your interest in working for Avocado Green Brands. We appreciate your time and review each and every resume that is submitted. You will receive an email within 24 hours that confirms your application has been accepted by our applicant tracking system. If you are selected to participate in the interview process you will receive an email within two weeks from our Talent Acquisition department.

Avocado Green Brands is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.