Associate Director Creative

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role

This is not a sales role. This is a thinking role - one that sits at the intersection of culture creativity and commercial strategy. As a Brand Solutions Manager at Goat you will decode client briefs identify white spaces in culture and build idea-led solutions that dont just win pitches - they move the needle for brands. You are a revenue enabler: the creative intelligence that makes the sale possible.

You are the person in the room who has already thought of 10 ideas before the brief has been fully read out. Every ad you watch is both a case study and a jumping-off point. You dont consume content - you interrogate it.

What You Will Do

1. Decode client briefs and translate them into sharp culturally resonant content and creator-led solutions that drive measurable funnel impact - from awareness through to conversion.
2. Spot emerging trends on Instagram YouTube and new-age platforms before they peak - and proactively build brand ideas around them not after them.
3. Architect end-to-end brand solutions - influencer strategy social-first IPs branded content platform-native formats - that go well beyond a standard campaign deck.
4. Build compelling narrative-driven presentations and own the room during client pitches with clarity conviction and creative authority.
5. Work closely with the sales team to strengthen proposals and improve win rates - you are the intellect behind the pitch not the person chasing the number.
6. Collaborate with internal agency teams - strategy and data - to package raw ideas into sellable solutions with a clear brand impact story.

What You Bring

• 8 years in brand solutions creative strategy or content planning - at a content agency influencer platform digital media house or branded entertainment team.
• A genuinely restless creative brain - you watch a TV commercial and your mind spawns 10 spin-offs alternatives and what-ifs instinctively.
• First-hand fluency with Instagram YouTube Shorts and creator culture - you can predict what will trend not just recognise what already has.
• Deep grasp of influencer marketing currency - creator-audience trust niche communities content formats and the economics of the creator economy.
• Exceptional deckbuilding and presentation skills - you structure a narrative make every slide earn its place and hold a room with confidence and wit.
• Ability to connect brand objectives with content ideas - you think in funnels not just in formats.

Your Superpower

• Trend prediction & cultural intelligence
• Brief decoding & insight mining
• Idea generation at scale
• Creator & influencer strategy
• Pitch & presentation craft
• Funnel-driven content thinking
• Gift of gab

This Role Is Not For You If -

You need a trend report to tell you whats trending.
You cant tell the difference between a viral reel and a strategic one.
Your idea of a great pitch deck is a template with new logos.
Youre looking for a pure sales or account management role.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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