Digital Campaign Manager

Role Overview

The Digital Campaign Manager reports to the Senior Digital Campaign Manager and supports the planning execution and optimization of multi-channel B2B digital campaignsincluding email SEO AIO social web and SMS. This role translates campaign strategy into execution optimizes performance across the sales funnel and ensures strong alignment with Sales using marketing automation (HubSpot) and CRM (Salesforce) to nurture prospects and drive pipeline growth.

Responsibilities:
Contribute channel-level expertise to campaign planning including campaign flow sequencing asset mix execution plans and timelines
Execute and manage campaigns across email and digital channels including audience segmentation templates automation workflows landing pages personalization and A/B testing
Coordinate with Sales and Field Marketing to support effective lead handoff follow-up and pipeline growth
Monitor campaign performance against defined KPIs and funnel metrics; identify insights and optimization opportunities
Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations

Qualifications & Skills:
35 years of experience in B2B digital marketing demand generation or campaign management
Hands-on experience across email SEO social media SMS and content-driven digital campaigns
Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
Strong understanding of the B2B buyer journey and sales funnel optimization
Analytical mindset with experience interpreting campaign performance data and metrics
Strong project management communication and cross-functional collaboration skills

Education:
Bachelors degree in Marketing Business Communications Analytics or a related field required
Equivalent professional experience may be considered in lieu of a degree
Marketing or analytics certifications (e.g. HubSpot Salesforce Google Analytics) are a plus

Location:
Remote in the U.S. or Canada. Work schedule will be on EST hours