Brand Manager

Brand Manager Rare Diseases

Location: The role is based in Paddington London with hybrid working in line with Ipsens working policy

Business Unit: Rare Disease Business Unit
Reporting to: Business Unit Director Rare Diseases

About the role

Ipsen is looking for a Brand Manager Rare Diseases to support the continued growth of our rare disease portfolio in the UK.

In this role you will play a key part in shaping and delivering the commercial success of our Rare Disease brands. Working collaboratively across functions and closely with Global teams you will develop and implement brand strategy and tactical plans through a range of omnichannel and digital activities driving engagement with key stakeholders and maximising brand performance.

This is an exciting opportunity for a marketing professional who is passionate about making a meaningful difference for patients living with rare diseases.

Key responsibilities

Brand Leadership & Strategy

• Lead the development and proposal of marketing inputs into the strategic Brand Plan with a strong patientcentric focus
• Design and implement tactical marketing initiatives including:
  • Multichannel customer engagement initiatives
  • Multistakeholder programmes
  • Interactive and customised content
• Act as an active member of the Brand Team and communicate brand priorities to infield teams
• Plan and execute educational platforms in line with the brand plan
• Manage agency relationships ensuring delivery to brief on time and within budget
• Monitor market dynamics and competitor activity producing market and competitor analysis to inform actions
• Prepare and present Brand and Business Reviews to Senior Management and Regional Marketing
• Build Ipsens brand profile by developing strong relationships with external bodies key opinion leaders and industry stakeholders including attendance at meetings and conferences

Driving Results

• Develop robust strategies and lead crossfunctional projects to achieve brand objectives
• Build strong customerfacing relationships to anticipate challenges and work with crossfunctional teams to define effective action plans
• Identify risks or opportunities early keeping management informed and recommending timely course correction where required
• Produce accurate forecasts budgets and market share analysis in partnership with management and sales teams ensuring appropriate controls are in place to meet financial and marketing objectives

About you

Essential experience and skills

• Strong commercial mindset with relevant market experience including digital marketing
• Proven experience managing a pharmaceutical brand
• Budget management experience
• Strong project management skills with the ability to manage multiple priorities
• Indepth understanding of marketing channels and tactics
• Experience leading crossfunctional projects including complex initiatives such as launches or repositioning
• Highly creative proactive and comfortable taking initiative
• Excellent communication influencing and stakeholder management skills
• Extensive handson brand marketing experience

Desirable experience

• Experience in prelaunch or launch environments
• Background in rare diseases and/or hepatology
• Experience in highcost specialist medicines markets

Qualifications

• Degreelevel qualification or marketing qualification (essential)
• ABPI qualification (desirable)
• Fluent English required

Working at Ipsen

You will join a highly collaborative environment working crossfunctionally with Medical Sales Value & Access Finance Patient Advocacy Pharmacovigilance Regulatory and Supply Chain teams and engaging externally with healthcare professionals payers agencies and opinion leaders.