Senior Paid Media Specialist

About the Opportunity
LMG Staffing Solutions is partnering with a high-growth design-driven digital marketing agency to identify a Senior Paid Media Specialist. This is a fully remote opportunity supporting a collaborative performance-focused team working with ambitious clients across multiple industries.

This role is ideal for a strategic and hands-on paid media expert who understands how campaigns drive real business outcomesnot just traffic. Youll have ownership over performance budgets and execution across multiple channels.

What Youll Do

Account Ownership & Execution

• Manage a portfolio of paid media accounts end-to-end
• Execute campaigns across Google Ads Meta LinkedIn TikTok and other platforms
• Oversee budgets and ensure performance efficiency and scalability
• Maintain clean campaign structures and testing frameworks
• Own performance outcomes and reporting accuracy

Tracking & Measurement

• Implement and validate tracking using GA4 and Google Tag Manager
• Build and manage tags triggers and variables
• Ensure alignment between platform data and analytics tools
• Troubleshoot tracking and data discrepancies

Strategy & Optimization

• Align paid media strategies with business goals and KPIs
• Translate data into actionable insights and recommendations
• Develop testing roadmaps across audiences creatives and bidding strategies
• Support forecasting and budget planning

Collaboration & Leadership

• Act as a senior resource for campaign QA and troubleshooting
• Partner with cross-functional teams (creative strategy analytics)
• Support and mentor junior team members
• Contribute to process improvements and best practices

What Were Looking For

• 57 years of paid media experience (agency experience preferred)
• Strong expertise in Google Ads and Meta (required)
• Experience with LinkedIn TikTok Programmatic or CTV is a plus
• Advanced experience with GA4 and Google Tag Manager
• Strong understanding of attribution tracking and performance measurement
• High attention to detail with strong analytical skills
• Ability to communicate insights clearly and effectively

Why This Role

• Fully remote (Colombia-based candidates)
• Work with a high-performing collaborative team
• Opportunity to own strategy and drive measurable impact
• Exposure to diverse clients and advanced paid media strategies

If youre a data-driven marketer who thrives in a fast-paced performance-focused environment wed love to connect.

Required Experience:

Senior IC