We are committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective diverse experience and a growth mindset to be of greater value than ticking every box on a JD. If you think you have what it takes but dont have the exact experience weve set out please still get in touch and apply. Wed love to chat!
At Tracksuit we provide beautiful radically affordable always-on brand tracking which is easy to use compared to traditional methods. We recognise that sounds like a ton of buzzwords for marketers so what it really means is that we did millions of surveys last month to find out what real humans think and feel about the worlds best brands and their competitors. Check us out here:
Ready to own Tracksuits organic growth engine
Were looking for a driven analytically sharp Growth Marketing Manager to join our Marketing team and take full ownership of how the world finds us.
This is a mid-senior role reporting directly to our Head of Growth and its genuinely a builders opportunity. Youll be the first dedicated owner of our organic channels website performance SEO and AI-powered discoverability (AEO) with the remit to establish strategy run experiments and convert traffic into qualified pipeline. Youll move fluidly between strategy and execution working horizontally across web analytics content and paid and youll have the scope and autonomy to build things right from the start.
The Important Bits
This is a permanent full-time role based in Sydney AU or Auckland NZ. Youll report into the Head of Growth and work cross-functionally with Paid Media Creative Content Sales and Product. This is an individual contributor role with no direct reports though youll direct and coordinate agencies and freelancers as part of the day-to-day.
Our environment is collaborative ambitious and fast-moving with a strong bias toward ownership experimentation and measurable results.
As our Growth Marketing Manager you will be responsible for:
- Owning the website experience and driving CRO taking end-to-end ownership of website strategy UX content hierarchy and technical performance. Youll run a structured A/B testing programme to drive CRO drive measurable improvements in visitor-to-SQL conversion rates and partner with the paid media team on landing page strategy to maximise campaign ROI.
- Building and executing SEO strategy for sustainable organic growth owning Tracksuits organic search presence across ANZ US and UK markets. Working with agency and developer resources youll lead technical SEO content strategy link building and domain authority establishing baselines identifying quick wins and building a prioritised roadmap for sustained growth.
- Establishing Tracksuits presence in AI-powered search (AEO) building our citation strategy across AI platforms including ChatGPT Perplexity and Claude. Youll optimise content and structured data to increase our likelihood of appearing in AI-generated responses and stay ahead of emerging best practices as this landscape evolves.
- Driving experimentation discipline and translating insight into action designing and running experiments across organic channels using data from GA4 HubSpot and product usage to uncover funnel bottlenecks and growth opportunities. Youll build experimentation velocity across the team prioritising based on impact and speed to learn.
Thats the role so who are you
- You have 4 years in growth marketing SEO or digital marketing ideally in a B2B SaaS environment where you had to earn every lead.
- You have strong technical fluency in SEO site architecture schema crawlability link equity and can direct agencies and developer resources effectively.
- You have a proven track record of optimising websites for conversion: youve run A/B tests improved funnel metrics and you can show the results.
- Youre a builder not just an optimiser youve built from scratch or fixed whats broken and youre energised by ambiguity rather than slowed by it.
- You have a commercial mindset you connect experiments and tactics directly to pipeline and revenue not just traffic vanity metrics.
- You work independently prioritise ruthlessly and ship fast.
Bonus points if you have:
- Experience with AEO or optimising for AI-generated search results.
- Familiarity with B2B SaaS buying journeys and consideration-stage content.
- Experience at a company in the $20M$100M ARR stage.
What does success look like
- Growth in organic traffic SQLs and pipeline contribution from owned channels.
- Website conversion rate improvements across priority user journeys.
- Experimentation velocity volume and quality of tests run with clear learnings captured.
- SEO performance metrics: rankings domain authority backlink quality.
- Efficiency metrics: organic CAC payback period contribution to overall marketing ROI.
$108000 - $130000 a year
We practice transparent compensation at Tracksuit which means we put a real focus on fair compensation for our people and their roles. We run comprehensive full-cycle comp reviews annually as well as rolling promotions when youve levelled up. Your salary is supplemented with our best-in-class benefits package as well as generous ESOP.
Why join us at Tracksuit
Were one of Australasias fastest growing startups and at just a few years old were incredibly grateful and excited to already be working with 1000 epic brands across NZ AU USA Canada and the UK.
Were a tight-knit supportive and ambitious team driven to empower companies to use brand to drive success. Our culture thrives on transparency trust learning and constant development.
Underpinning the experience are our great benefits including:
Compensation: Competitive market rate remuneration reviewed regularly with a strong focus on fairness and transparency. Employee Share Option Program (ESOP): So that everyone on the team shares in Tracksuits success. Health & wellbeing: Annual wellness bonus access to EAP and generous annual leave. Parental benefits: Paid parental leave and support for a smooth return to work. Learning & development: Annual L&D budget plus opportunities for growth mentorship and exposure. Flexible working: Office-first culture with flexibility to support balance and performance.
Most importantly when you join youll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort were fun and informal and were practical and ready for anything.
FYI Were pet-friendly in principle and practice with the occasional four-legged visitor adding to the charm not the chaos.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
We are committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective diverse experience and a growth mindset to be of greater value than ticking every box on a JD. If you think you hav...
We are committed to promoting a diverse and inclusive workplace a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective diverse experience and a growth mindset to be of greater value than ticking every box on a JD. If you think you have what it takes but dont have the exact experience weve set out please still get in touch and apply. Wed love to chat!
At Tracksuit we provide beautiful radically affordable always-on brand tracking which is easy to use compared to traditional methods. We recognise that sounds like a ton of buzzwords for marketers so what it really means is that we did millions of surveys last month to find out what real humans think and feel about the worlds best brands and their competitors. Check us out here:
Ready to own Tracksuits organic growth engine
Were looking for a driven analytically sharp Growth Marketing Manager to join our Marketing team and take full ownership of how the world finds us.
This is a mid-senior role reporting directly to our Head of Growth and its genuinely a builders opportunity. Youll be the first dedicated owner of our organic channels website performance SEO and AI-powered discoverability (AEO) with the remit to establish strategy run experiments and convert traffic into qualified pipeline. Youll move fluidly between strategy and execution working horizontally across web analytics content and paid and youll have the scope and autonomy to build things right from the start.
The Important Bits
This is a permanent full-time role based in Sydney AU or Auckland NZ. Youll report into the Head of Growth and work cross-functionally with Paid Media Creative Content Sales and Product. This is an individual contributor role with no direct reports though youll direct and coordinate agencies and freelancers as part of the day-to-day.
Our environment is collaborative ambitious and fast-moving with a strong bias toward ownership experimentation and measurable results.
As our Growth Marketing Manager you will be responsible for:
- Owning the website experience and driving CRO taking end-to-end ownership of website strategy UX content hierarchy and technical performance. Youll run a structured A/B testing programme to drive CRO drive measurable improvements in visitor-to-SQL conversion rates and partner with the paid media team on landing page strategy to maximise campaign ROI.
- Building and executing SEO strategy for sustainable organic growth owning Tracksuits organic search presence across ANZ US and UK markets. Working with agency and developer resources youll lead technical SEO content strategy link building and domain authority establishing baselines identifying quick wins and building a prioritised roadmap for sustained growth.
- Establishing Tracksuits presence in AI-powered search (AEO) building our citation strategy across AI platforms including ChatGPT Perplexity and Claude. Youll optimise content and structured data to increase our likelihood of appearing in AI-generated responses and stay ahead of emerging best practices as this landscape evolves.
- Driving experimentation discipline and translating insight into action designing and running experiments across organic channels using data from GA4 HubSpot and product usage to uncover funnel bottlenecks and growth opportunities. Youll build experimentation velocity across the team prioritising based on impact and speed to learn.
Thats the role so who are you
- You have 4 years in growth marketing SEO or digital marketing ideally in a B2B SaaS environment where you had to earn every lead.
- You have strong technical fluency in SEO site architecture schema crawlability link equity and can direct agencies and developer resources effectively.
- You have a proven track record of optimising websites for conversion: youve run A/B tests improved funnel metrics and you can show the results.
- Youre a builder not just an optimiser youve built from scratch or fixed whats broken and youre energised by ambiguity rather than slowed by it.
- You have a commercial mindset you connect experiments and tactics directly to pipeline and revenue not just traffic vanity metrics.
- You work independently prioritise ruthlessly and ship fast.
Bonus points if you have:
- Experience with AEO or optimising for AI-generated search results.
- Familiarity with B2B SaaS buying journeys and consideration-stage content.
- Experience at a company in the $20M$100M ARR stage.
What does success look like
- Growth in organic traffic SQLs and pipeline contribution from owned channels.
- Website conversion rate improvements across priority user journeys.
- Experimentation velocity volume and quality of tests run with clear learnings captured.
- SEO performance metrics: rankings domain authority backlink quality.
- Efficiency metrics: organic CAC payback period contribution to overall marketing ROI.
$108000 - $130000 a year
We practice transparent compensation at Tracksuit which means we put a real focus on fair compensation for our people and their roles. We run comprehensive full-cycle comp reviews annually as well as rolling promotions when youve levelled up. Your salary is supplemented with our best-in-class benefits package as well as generous ESOP.
Why join us at Tracksuit
Were one of Australasias fastest growing startups and at just a few years old were incredibly grateful and excited to already be working with 1000 epic brands across NZ AU USA Canada and the UK.
Were a tight-knit supportive and ambitious team driven to empower companies to use brand to drive success. Our culture thrives on transparency trust learning and constant development.
Underpinning the experience are our great benefits including:
Compensation: Competitive market rate remuneration reviewed regularly with a strong focus on fairness and transparency. Employee Share Option Program (ESOP): So that everyone on the team shares in Tracksuits success. Health & wellbeing: Annual wellness bonus access to EAP and generous annual leave. Parental benefits: Paid parental leave and support for a smooth return to work. Learning & development: Annual L&D budget plus opportunities for growth mentorship and exposure. Flexible working: Office-first culture with flexibility to support balance and performance.
Most importantly when you join youll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort were fun and informal and were practical and ready for anything.
FYI Were pet-friendly in principle and practice with the occasional four-legged visitor adding to the charm not the chaos.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
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