Creative Lead

Location: Warsaw (hybrid: 1-3 per week in the office)

Salary: 16.000 - 20.000 PLN B2B

Contract type: B2B

Tidio is the customer service platform that aligns AI and people so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.
Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio you can grow too!

A few facts about us:

• Our product is one of the worlds leading AI customer service solutions and our goal is to become no. 1

• We are among the Top 50 AI and Customer Service Products in G2s Best Software Awards 2024.

• We currently rate at 4.7/5 in both Shopify and G2.

• Our ML team was among the first in the world to launch an AI agent - (Lyro) for customer service!

• Every month our widget is viewed by 350 million unique users which is 4% of the global population.

• Currently we hire over 150 fantastic people.

The Role

This is a 70% hands-on / 30% leadership role. The majority of your time youll be in the work itself - designing producing and iterating performance creatives. The remaining 30% is about leading: managing a team of 2 designers giving direction mentoring and building a creative operation that runs with ownership and accountability.

Day to day youll own the full creative loop: from hook ideation and scripting through production and editing to reading results.
Youll also set the direction for Brand and Web design across Tidio Lyro and Hubi - making sure everything your team ships is aligned with each brands challenges and goals.

As a Creative Lead you will be responsible for:

• Staying across all three brands (Tidio Lyro Hubi) - understanding their challenges positioning and priorities to ensure design output stays aligned and purposeful.

• Leading and mentoring a team of 2 designers (Brand & Web) - giving direction fostering a proactive end-to-end ownership mindset and holding people accountable in line with our values.

• Owning the creative process end-to-end - from systemizing production workflows and managing budgets to making data-driven decisions on what to scale or cut.

• Designing and iterating static ad creatives for Meta - testing hooks visuals and formats to drive CTR and conversions.

• Producing video ads and AI UGC end-to-end - from concept and script through generation editing and final delivery.

• Independently analyzing creative performance in Meta Ads Manager - reading CTR hook rate thumbstop and CPA and translating that into the next iteration.

• Continuously delivering testing and iterating on creatives based on campaign performance and insights - scaling winners and refreshing assets before fatigue hits.

• Researching TikTok & Meta trends ad formats and hooks and translating them into a structured pipeline of creative ideas and angles - bridging the gap between performance and design.

• Stacking and managing AI tools for video and UGC production (Runway Sora HeyGen Arcads Captions Creatify ElevenLabs Kling etc.) - choosing the right tool for the job not the other way around.

• Collaborating with UGC creators and freelancers - writing briefs and scripts coordinating the production process and ensuring output meets performance standards.

  
  

You are the perfect candidate if you have:

• Hands-on experience designing performance ads for SaaS e-commerce or D2C.

• Strong project and production management skills - you can run a multi-brand creative operation juggle freelancers and internal stakeholders and keep quality high without bottlenecks.

• A strong understanding of the paid social funnel - you know how hook body and CTA work together and what separates a top-funnel creative from a retargeting one.

• Experience managing or mentoring designers - you know how to give direction without micromanaging and how to build accountability into team culture.

• Experience with AI UGC faceless ads avatar creatives or user-style voiceover content.

• Proficiency in Figma CapCut Premiere or After Effects - enough to deliver end-to-end without dependencies.

• A fast iterative working style - youd rather ship 10 variants and test than perfect one for a week.

• Active knowledge of social media trends - you know whats working on Meta and TikTok right now not a year ago.

• The ability to balance hands-on craft with team leadership - comfortable spending the majority of your time executing at a senior/staff level while also owning people process and direction.

• A structured approach to creative ideation - you dont just follow trends you turn them into repeatable frameworks and pipelines your team can execute against.
  
  

What we offer:

• Hybrid work model with flexible hours.

• 26 days off guaranteed in a year.

• Great development opportunities company-supported courses and conferences.

• Individual work tools MacBook Pro Dell screen JBL headphones. You can tailor the equipment to your needs!

• Mental well-being program individual therapy sessions and resources for employees.

• Sport & wellness benefit.

• Free access to one of the most popular e-book/audiobook services.

• Regular social events (company-wide offsites team events).

• Budget for 1:1 English language classes.

Diversity Statement

One of Tidios core values is to play fair. Therefore we treat all candidates equally. We do not discriminate based on race religion color national origin gender sexual orientation age marital status or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

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