SEO Lead

Our client a new Silicon Valley-based profitable B2C product startup building innovative mobile solutions for the planet. Now we are looking for a Lead SEO to set the strategy and lead the execution of organic growth across three brands in the highly competitive privacy and cybersecurity space.

Location:Poland / Ukraine / Singapore / Hong Kong / India/ Vietnam
Type: Remote Full-time
Start date: ASAP
About the company:

Based in Silicon Valley and backed by top-tier VCs is a new mobile innovator delivering exciting new products for consumers across the planet.
The company has a flagship VPN application with over 1B downloads ensuring online privacy and anonymity for our users by creating a private network from a public internet connection.

Role Overview:

This is a senior strategic role: youll own the vision build and mentor the team and external partners behind it and translate ambitious growth targets into roadmaps that ship.

Critically this role goes beyond traditional search. We need a leader who can win across the full modern discovery landscape SEO AEO AIO and GEO capturing visibility not just in Google and Bing but in answer engines AI Overviews and generative platforms like ChatGPT Claude Perplexity and Gemini. Youll be defining how three privacy-focused brands show up as people increasingly search ask and discover through AI.

The ideal candidate has scaled organic traffic conversions and rankings in competitive or regulated industries has led or managed people and partners and is genuinely ahead of the curve on how search is being reshaped by AI.

Responsibilities:

Leadership & Strategy

• Own and lead the end-to-end organic growth strategy across all three brands balancing shared best practices with each brands distinct audience positioning and goals
• Build mentor and grow the SEO function managing internal team members freelancers and external agencies and raising the bar on execution
• Set the vision and quarterly/annual roadmaps for SEO AEO AIO and GEO and align them with product launches and company objectives
• Act as the organic-growth thought partner to leadership translating performance into clear narratives and strategic recommendations
• Champion experimentation and a test-and-learn culture across all discovery channels

SEO AEO AIO & GEO Strategy and Execution

• Develop and execute comprehensive strategies to grow organic traffic rankings and conversions across multiple markets languages and brands
• Optimize content and site structure for traditional search and for answer engines AI Overviews and generative platforms (ChatGPT Claude Perplexity Gemini)
• Define and lead the GEO/AEO playbook how our brands earn citations mentions and recommendations inside AI-driven and conversational search experiences
• Conduct keyword entity and competitive research specific to the VPN privacy and cybersecurity sectors
• Monitor the evolving search and AI landscape and continuously adapt strategy ahead of competitors

Technical SEO Management

• Lead comprehensive technical SEO audits across all three brands and prioritize the optimization roadmap
• Partner with development teams to ensure SEO best practices in site architecture page speed mobile optimization and core web vitals
• Own structured data XML sitemaps and strategy including markup that supports AI and answer-engine visibility
• Direct international SEO strategy including hreflang implementation for multi-region targeting

Content Strategy & Optimization

• Define content strategies that drive organic traffic rankings and qualified leads across the full funnel from awareness to conversion
• Guide the creation of high-performing editorial content that educates users on privacy cybersecurity and VPN technology
• Lead content optimization for featured snippets AI Overviews and generative-search citation
• Shape content around search intent and entity coverage so our brands are both rankable and answerable
• Ensure content compliance with privacy regulations and industry guidelines while maintaining organic effectiveness

Analytics & Reporting

• Define the KPIs and measurement framework for SEO/AEO/AIO/GEO across all three brands including organic traffic rankings AI/answer visibility conversions and revenue attribution
• Deliver clear monthly and quarterly performance reviews and strategic recommendations to leadership
• Use data to identify opportunities and drive prioritization
• Establish and maintain tracking across Google Analytics Search Console and relevant SEO and AI-visibility tools

Link Building & Digital PR

• Direct white-hat link building and digital PR strategies appropriate for the cybersecurity industry
• Build relationships with relevant publications privacy advocates and technology media including the high-authority sources that AI models cite
• Coordinate with PR teams on SEO-focused campaigns and thought leadership
• Oversee backlink monitoring and disavowal to protect domain authority

Requirements:

Experience & Education

• 6 years of hands-on SEO experience with demonstrated results in competitive industries including experience leading strategy and/or people
• Experience owning organic growth across multiple brands sites or markets
• 2 years in cybersecurity privacy fintech or other regulated industries preferred
• Proven track record managing SEO for websites with 300K monthly organic sessions
• Experience managing internal team members agencies and/or external contractors

Technical Skills

• Expert knowledge of SEO tools including SEMrush Ahrefs Screaming Frog Google Search Console and Google Analytics
• Strong understanding of HTML CSS and JavaScript and how they impact SEO
• Experience with CMS platforms (WordPress Webflow etc.) and SEO plugins
• Familiarity with server-side factors affecting SEO (hosting CDNs redirects)
• Knowledge of international SEO and multi-language website optimization

Industry Knowledge

• Deep understanding of search engine algorithms and ranking factors
• Demonstrated current expertise in AEO AIO and GEO optimizing for answer engines Google AI Overviews and generative platforms (ChatGPT Claude Perplexity Gemini)
• Knowledge of privacy regulations (GDPR CCPA) and their impact on digital marketing
• Understanding of the VPN/cybersecurity industry landscape and competitive environment
• Awareness of content restrictions and advertising limitations in the privacy sector

Why Join:

• Lead the function: Own organic growth strategy across three brands and shape how we win in both traditional and AI-driven search.
• Fast-paced innovative environment: Be part of a fast-growing company in the digital privacy space.
• Remote work: Enjoy the flexibility of working from anywhere.
• Impact: Your strategy will directly affect our growth and reach millions of users worldwide.

• Collaborative culture: Work with a passionate creative and motivated team.