Korea Marketing Manager

Key Responsibilities

1. Own and execute Cricuts marketing strategy for South Korea driving brand awareness engagement and sales
2. Lead digital-first marketing initiatives across social media influencer partnerships content marketing and community building
3. Build and manage relationships with local influencers content creators and community leaders in the DIY and lifestyle space
4. Plan and execute always-on social media presence across key platforms (Instagram YouTube TikTok Naver etc.)
5. Shape paid media strategy and provide creative direction while working with agencies or partners on execution
6. Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
7. Plan and execute offline activations including events workshops and retail experiences to drive brand engagement and sales
8. Create and adapt locally relevant content and storytelling that resonates with Korean audiences
9. Monitor analyze and report on marketing performance and use data to continuously improve results
10. Manage marketing budgets with a strong focus on ROI and efficiency
11. Serve as the local market expert providing insights on consumer behavior platform trends and competitive activity

Qualifications :

Qualifications

1. Minimum 6 years of experience in marketing within consumer lifestyle FMCG or e-commerce brands
2. Proven experience driving brand awareness and engagement in the South Korea market
3. Strong hands-on experience in social media marketing including content strategy and community management
4. Experience managing influencer and creator partnerships end-to-end
5. Solid understanding of paid media (Naver Kakao Meta Google TikTok) able to guide strategy and evaluate performance
6. Familiarity with Korean e-commerce platforms such as Coupang Naver Shopping 11st and others is a plus
7. Strong analytical and data-driven mindset
8. Ability to manage multiple priorities in a fast-paced environment
9. Fluent in both Korean and English (written and spoken)
10. Comfortable working in a lean fast-moving startup-like environment

What Makes You a Great Fit

You are a hands-on operator who enjoys executing and getting things done. You dont wait for large teams or perfect plansyou move quickly test learn and improve.

You understand the Korean digital and social landscape deeply from creators to platforms to cultural nuances. You know what resonates locally and how to build an engaged community.

You are both creative and analytical combining strong ideas with a focus on results and performance.

About the Opportunity

This role is an opportunity to build Cricuts brand and community in South Korea from the ground up. You will have the support of a regional Asia team and global marketing organization while having the autonomy to execute locally.

As Cricut grows in South Korea this role has strong potential to expand in scope and impact.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Full-time