Area Sales Manager

Your role:
Build Sales and distribution in your respective Region/ Zone.
Achieve Annual Sales targets keeping trade budgets under control.
Responsible for a team of TSM and exclusive DSRs.

Job Responsibility:- - To Take care of the complete Channel Distribution network for the entire region
- Provide strategic direction & On the Job training to the TSMs thereby driving growth for respective sales areas.
- Facilitate growth of individual brands and ensure deliveries of Marketing plans - Analyze monitor and develop strategies to enhance distribution reach through RTM
- Ensure effective New product introductions through effective RTM
- Develop specific strategies for different trade segments and ensure optimum utilization of Trade Marketing resources
- Ensuring commercial hygiene compliance & forecast accuracy.
- Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management / Meeting Effectiveness and Field Implementation.
- Managing stockist and trade relationship by anticipating proactively and resolving issues minimizing stockist and field force attrition.
- Monitor competitor activity - anticipate and develop strategies to counter competitions efforts
- Facilitate compliance to corporate guidelines on Sales Systems and processes through active communication and control mechanisms.


Key Skills:- - Strong communication & negotiation skills and with an approach of leading.
- Should have experience handing 1 st level managers namely TSI/ SO.
- Smart Knowledge of the sales area and experience in Top 20 brands.
- Should be open for traveling and should have good networking presentation and team management skills.

Work Experience:- 5-12 years- experience in sales business development operations relationship building strategic planning channel management and team management in the FMCG sector.

Sales experience in at-least 2 territories. Industry: FMCG ( Personal care / Food & Beverages

Required Experience:

Manager