Social Media Manager – Artist & Event Accounts

Job Title: Social Media Manager – Artist & Event Accounts

Experience Required: Minimum 1 Year

Industry Preference: Event / Entertainment / Artist Management Industry

Location: Mumbai (Preferred)

Employment Type: Full Time

About the Role
We are looking for a creative trend-savvy and execution-driven Social Media Manager with at least 1 year of hands-on experience in managing artist profiles event pages or entertainment brands.
The ideal candidate should understand how to build an artist’s digital personality create engaging content strategies manage day-to-day social media operations and drive audience growth through impactful storytelling.
Candidates from the event industry / artist management / music & entertainment background will be preferred.

Key Responsibilities
Manage and grow social media accounts of artists performers and event IPs across Instagram Facebook YouTube LinkedIn & other platforms.
Plan monthly content calendars aligned with artist branding event launches announcements and audience engagement.
Create engaging captions reel concepts trend-based posts and promotional campaigns.
Coordinate with graphic designers editors photographers and videographers for timely content execution.
Handle day-to-day posting scheduling story updates community engagement and page hygiene.
Strategize artist positioning fan engagement and content storytelling to enhance digital presence.
Cover live events digitally — backstage content live stories reel moments teaser cuts audience reactions etc.
Track social media insights competitor trends and optimize content performance.
Assist in paid promotion planning and campaign execution when required.
Build innovative ideas to market concerts corporate events artist performances and ticketed shows.

Required Skills
Minimum 1 year experience as a Social Media Manager / Digital Marketing Executive in the event entertainment or artist management industry.
Strong understanding of Instagram growth reels trends audience engagement and viral content formats.
Excellent caption writing and communication skills.
Basic knowledge of Meta Ads analytics and social media reporting.
Understanding of artist branding and entertainment marketing.
Ability to work in a fast-paced event environment with quick turnarounds.
Creative thinker with strong execution capabilities.
Knowledge of Canva Meta Business Suite Later Buffer or similar scheduling tools is a plus.

Salary: Between 50k and 60k

Must have skills:
Social Media Marketing
Social Media channels
Instagram Facebook YouTube
Digital Marketing
Artists
Labels

Required Skills:

Social Media Marketing Social Media channels Instagram Facebook YouTube Digital Marketing Artists Labels content strategy audience growth storytelling monthly content calendar planning caption writing reel concepts trend-based posts promotional campaigns coordination with graphic designers editors photographers videographers posting scheduling story updates community engagement page hygiene artist positioning fan engagement content storytelling live event digital coverage social media insight tracking competitor trend analysis content performance optimization paid promotion planning campaign execution Meta Ads analytics social media reporting artist branding entertainment marketing fast-paced event environment adaptability creative thinking execution capabilities Canva Meta Business Suite Later Buffer