Customer Category Manager Value RetailersDiscounters (VCC), Europe

CUSTOMER CATEGORY MANAGER VALUE RETAILERS / DISCOUNTERS (VCC) EUROPE

AMSTERDAM HUB BASED

As a Customer Category Manager you play a key role in shaping and delivering category strategies for Value Retailers / Discounters (VCC) in Europe at the heart of commercial performance and instore execution.

Within a European Hub environment you act as a strategic bridge between Marketing Sales and Finance translating shopper and category insights into winning assortments visibility plans and activations for key European Value Retailers / Discounters (VCC).

This role combines strategic thinking strong analytical capabilities and handson business impact in a dynamic international and collaborative environment.

WHAT YOULL DELIVER

• Build and embed the Value Retailers / Discounters (VCC) category management setup from scratch (ways of working templates/toolkits performance cadence and category routines with Sales & Marketing).
• Deliver a winning assortment and pack/price architecture tailored to discounter dynamics improving shelf productivity availability and rotation.
• Shape shopper and instore activation plans that drive incremental volume with clear ROI and trade spend efficiency.
• Present clear recommendations in performance reviews and planning moments with high visibility to senior and executive stakeholders.

OPTIMIZE ENABLE INNOVATE!

This role reports into the Senior KAM Value Retailers Europe and partners closely on customer planning and execution. The Customer Category Manager leads category and shopper recommendations for Value Retailers / Discounters (VCC) while the Senior KAM owns customer negotiations commercial agreements and P&L accountability.

In this role you directly contribute to building Value Retailers / Discounters (VCC) from the ground up accelerating category growth customer performance and execution excellence with high visibility to senior and executive management.

• Lead the category/portfolio strategy for Value Retailers / Discounters (VCC) tailored to value/hard-discount dynamics (e.g. EDLP environments sharp price points limited space) and aligned with brand priorities and customer needs.
• Build strong shopper and category recommendations across assortments pack/price architecture and shelf efficiency to win at the point of sale.
• Define recommendations for merchandising visibility and activation mechanics translating strategy into executable instore plans.
• Cocreate Joint Business Plans (JBPs) with the Senior KAM by providing category targets key growth levers (e.g. distribution & availability shelf productivity promo efficiency rotation) and recommended activation plans.
• Track and analyse category performance (sellin sellout volume rotation market share distribution availability) and translate insights into clear recommendations and action plans (incl. price/promo learnings where relevant).
• Act as the Value Retailers / Discounters (VCC) category expert for internal stakeholders (Sales Marketing Finance Supply Chain) ensuring fast alignment on portfolio choices cost-to-serve forecast assumptions and execution readiness.
• Track performance and measure ROI and efficiency of commercial investments (incl. trade spend and activation mechanics) to continuously optimise plans through a testandlearn approach.

YOU ARE A COTY FIT

You are businessdriven dataoriented and impactfocused and you enjoy working in an international fastpaced and constantly evolving environment. Autonomous in your daytoday work you also value teamwork and crossfunctional collaboration.

• Masters degree (or equivalent) in Marketing Business Commerce or related field.
• Proven experience in Category Management Customer Marketing or Trade Marketing.
• Experience working with value retailers / discounters and building channel-specific plans (e.g. shopper assortment and activation plans) is a strong plus.
• Strong analytical skills and ability to translate data into strategic recommendations.
• Comfortable working in customerfacing and commercial environments.
• Strong communication skills and ability to influence crossfunctional stakeholders.
• Structured proactive and solutionoriented mindset.
• Fluent English required (Hub / international environment).
• International or Hub experience is a plus.

WHAT WE OFFER

• Protection & Financial Security: Insurance coverage pension plan bonuses mobility & allowances.
• Health & WellBeing: Medical support parental and care leave wellbeing resources.
• WorkLife Balance: OmniWork model flexible hours generous leave options.
• Workplace Experience & Perks: Modern workspace tools & equipment onsite perks product discounts.

Cotys global omniworking policy provides the option towork up to 50% of your month remotely empowering you to perform at your best while balancing what matters most.

Ready to build the future of beauty in Value Retailers / Discounters (VCC)

If you want to shape category performance partner closely with customers and set up a new highvisibility channel journey from scratch within a European Hub we would love to meet you.