Marketing Specialist

Summary:

We are looking for a talented marketing professional who is a self-starter to support marketing initiatives for our employee benefits this role you will take ownership of executing and managing integrated marketing campaigns for large employers and their employees driving awareness education and enrollment of life and voluntary products. Strong execution is at the core of this position you will be responsible for managing detailed timelines ensuring on-time delivery of marketing tactics and maintaining clear proactive communication with internal partners and cross-functional teams to keep work moving forward. Youll need to effectively balance and prioritize competing demands across a dynamic book of clients ensuring deadlines are met and work is delivered with quality and consistency. Youll work across teams tools and mediums and data to deliver marketing that influences employee behavior during the different phases of the product lifecycle. Throughout it all youll be supported by a collaborative integrated team of fellow marketers who are passionate about the work and care deeply for the customers and clients served.

Responsibilities include but are not limited to:

Marketing Execution and Delivery

• Execute a high volume of marketing tactics for employer clients managing the delivery of work that drives awareness enrollment and employee engagement in supplemental health and life products ensuring all deliverables are on timeaccurate and meet quality standards.

• Follow established marketing plans and strategies to bring campaigns to lifeapplyingcritical thinking toidentifynext steps and keep work moving forward in alignment with client goals and timelines.

• Quickly learn and become proficient in key tools such as Workfront compliance software and Salesforce Marketing Cloud to support the efficient development routing and delivery of marketing materials.

Timeline and Project Management

• Create manage andmaintaindetailed project timelines for assigned marketing deliverables proactively communicating status dependencies and potential risks to ensure on-time delivery across clients.

• Independently manage recurring tasks and smaller projectsdemonstratingstrong organizational skills and accountability for meeting deadlines while coordinating with fellow marketers on larger initiatives.

• Contribute to initiatives that advance marketing innovation effectiveness and efficiency ensuring deliverables are completed on schedule and aligned to broader team priorities.

Communication and Relationship Building

• Maintain clear proactive and consistent communication withleader teamaccountmanagersand cross-functional partners to ensure alignment on priorities deliverables and client expectations engaging fellow marketers to support strategic direction.

• Prepare materials for client meetings capture action items and follow through on next stepsinpartnership with senior marketers andaccount managers.

• Build andmaintainstrong working relationships with internal partners to foster collaboration and ensure seamless execution across the marketing lifecycle.

Product Knowledge and Content Development

• Develop foundational product knowledge of Securian products and solutions to accuratelyrepresentproduct details in marketing materials and support compelling messaging.

• Obtain a life and health insurance license within six months ofhire andmaintainit throughout the duration of the role.

• Contribute to the development of marketing collateral for employees of large employersleveraginggrowing product knowledge and marketing acumen to deliver effective content with input from senior marketers.

Measurement and Reporting

• Track and report on marketing results by monitoring key performance indicators aligned to employee product participation andutilization.

• Translate campaign data into insights that inform future marketing decisions andoptimizeongoing campaigns sharing findings with the broader marketingteamand account executivesto strengthen collective strategy.

Qualifications:

• Strong written and verbal communication skills with the ability tomaintainclear proactive communication across cross-functional teams and client-facing partners.

• Strong organizational planning and prioritization skills with the ability to manage a high volume of competing demands and meet deadlines in a fast-paced environment.

• Foundational knowledge of marketing approaches including segmentation customer journeys key messaging and digital communications and campaigns.

• Critical thinking and problem-solving skills with the ability to assess needsidentifynext steps and keep work moving forward.

• Self-starter mindset with the ability to make independent decisions take initiative and deliver quality results with minimal direction.

• Ability to develop an understanding of target audience mindsets and the employer benefits industry including life insurance supplemental health and financial wellness.

• Proficient in Microsoft Office including Excel Word and PowerPoint with familiarity with Workfront Tableau or the ability to quickly learnnew marketingsystems and tools.

• Obtain andmaintaina valid life and health insurance license within the first six months of employment asfor supporting life insurance product marketing.

Preferred Qualifications:

• Bachelors degree with an emphasisinMarketing Business or Communications.

• Two to four years of experience within a marketing or communications role preferably in a high-volume deadline-driven environment.

At Securian Financial the internal title for this position is Solutions Marketing Analyst.

Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If youre in a commutable distance (90 minutes) youll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.