Senior Integrated Marketing Manager, Prime Video Japan

Prime Video is redefining digital video entertainment in Japan and this role is at the center of it. You will lead end-to-end marketing strategy and execution to drive acquisition and engagement for Prime Video Japan while spearheading select high-impact initiatives across APAC. Youll be directly accountable for performance outcomes marketing budgets and paid channel strategy all with a focus on customer impact.

Key job responsibilities
- Define audience strategy and full-funnel paid marketing plans
- Own media strategy planning buying and execution across paid channels (digital offline TV Transit and OOH)
- Manage budgets rigorously across channels and ad formats (static and video) ensuring efficient spend and scaling
- Build and optimize campaign structure: account setup bidding strategies budget allocation pacing and scaling
- Lead audience planning: first-party data re-targeting and lookalikes
- Partner with product and data teams on tracking tagging and signal quality (conversion APIs pixels clean rooms)
- Leverage marketing tech and automation (AI bidding dynamic creatives)
- Own measurement and attribution: incrementality testing geo experiments MMM inputs
- Analyze performance deeply and translate data into clear actions to improve subscription growth ROAS and LTV
- Drive creative effectiveness: testing frameworks asset rotation and channel learnings from performance-based iteration
- Lead and drive impact from agencies
- Present insights and strategy to senior management; influence cross-functional decisions


A day in the life
Your days are a mix of collaborating across marketing business teams Amazon Studios and agencies finding fresh unmissable ways to bring our best content to customers.

About the team
Youll be joining a high-caliber team that covers the full marketing funnel from brand awareness to performance. The team brings together sharp minds from entertainment tech and consumer industries blending diverse perspectives with executional excellence and a genuine passion for what we do. Its a team that moves fast thinks big and delivers.

- 8 years of professional non-internship marketing experience
- Experience in online advertising/marketing/sales/digital media
- Experience using data and metrics to measure impact and determine improvements
- Speak write and read fluently in Japanese
- Speak write and read fluently in English
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Expertise with ad platforms (Google Ads/ Meta/TikTok/DSPs) and campaign optimizations
- Experience in working with media agencies
- Experience in managing paid media budgets

- Experience in building executing and scaling cross functional marketing programs
- MBA
- Experience working at Entertainment/Tech/ Agency side

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