Principal Content Designer

Lets face it a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We cant cram it all in here but youll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it) you get way more than a paycheck. You get a personal BetterUp Coach a development plan a trained and coached manager the most amazing team youve ever met (yes each with their own personal BetterUp Coach) and most importantly work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly its not for everyone. But for people with fire in their belly its a game-changing career-defining soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career doing life-changing work in a fun inventive soulful culture.

If that sounds excitingand the job description below feels like a fitwe really should start talking.

About the Team & Your Impact

BetterUp is pioneering human transformation at scaleand design plays a central role in that mission. Were evolving from a suite of products to an intelligent adaptive platform that powers transformative experiences for individuals and organizations worldwide.

BetterUp is looking for a Staff Content Designer to join our Design team as a senior individual this role you will define the content strategy and voice standards that shape how humans experience our platformfrom onboarding flows to coaching interfaces to AI-powered product surfaces. You will operate at the intersection of craft systems thinking and cross-functional influence helping BetterUp set the standard for what world-class content design looks like in the age of AI.

What Youll Do

• Define and evolve BetterUps content design systems voice principles and UX writing standards across the product portfolio

• Lead end-to-end content design for high-complexity high-visibility product initiativesfrom discovery through launchpartnering closely with Product Engineering and Research

• Anticipate platform-level content challenges before they become problems bringing forward proposals that reimagine how language tone and structure serve users

• Establish scalable content patterns and governance frameworks that can be adopted across multiple design squads

• Champion accessible inclusive language practices across all product surfaces and coach other designers and writers on best practices

• Mentor and raise the bar for product designers and cross-functional partners helping them build content craft and strategic thinking

• Drive adoption of AI-assisted content design workflows experimenting with new tools and documenting learnings that advance team practice

• Serve as a thought leader internally and externally on content design UX writing and AI-augmented creative work

• Collaborate with cross-functional brand marketing and customer support teams to bridge content gaps and ensure were all speaking like one brand

• Partner with our Legal and Behavioral Science teams to ensure were speaking responsibly and ethically with our users

What Youll Bring

• 7 years of experience in content design UX writing or a closely related field with significant time spent in a product-led environment

• A portfolio that demonstrates systems-level content thinking voice and tone development and measurable impact on product outcomes

• Proven ability to operate autonomouslysetting your own priorities navigating ambiguity and driving decisions across senior stakeholders

• Deep experience collaborating with Product Design Engineering and Research teams on complex multi-surface initiatives

• Strong command of accessibility and inclusive design principles as they apply to written language

• Experience building or significantly contributing to content design systems pattern libraries or editorial standards

Youll Thrive Here If You Have

• Experience designing content for AI-powered or conversational product experiences

• Background in coaching wellness HR tech or consumer behavior change products

• Familiarity with design tools such as Figma alongside content tools and AI writing assistants

• Experience mentoring or managing other content designers or UX writers

• External presence as a speaker writer or contributor to the content design community

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company adaptation and continuous learning are part of our daily work. Were looking for teammates who are excited to evolve alongside technology people who experiment boldly share their discoveries openly and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process youll have opportunities to showcase how you harness AI to learn iterate and amplify your impact.

As a Staff Content Designer youll:

• Anticipate industry-shifting AI capabilities in content design and UX writing and position BetterUp to leverage them ahead of competitors

• Lead enterprise-wide AI transformation initiatives within the Design functionpiloting AI-assisted content workflows measuring outcomes and scaling what works

• Mentor senior designers and cross-functional peers on AI strategy for content helping them think critically about where AI amplifies human craft versus where it falls short

• Drive technical vision for how AI will reshape content design practices and product content experiences over 35 year horizons

• Build AI research and experimentation programs within the Design team that discover breakthrough content applications before they become industry standard

• Establish BetterUps thought leadership position in AI-augmented content design through external speaking writing or open-source contributions

During our interview process youll have opportunities to showcase how you harness AI to learn iterate and amplify your impact. We encourage all candidates to share examples of how theyve used AI tools in their workwhether Figma plugins generative design tools or AI-powered user research analysis.

Benefits:

At BetterUp we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves support their families and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical dental and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays ( Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating please dont hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin disability genetics gender sexual orientation age marital status veteran addition to federal law requirements BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

At BetterUp we compensate our employees fairly for their work. Base salary is determined by job-related experience education/training residence location as well as market indicators. The range below is representative of base salary only and does not include equity sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

New York City and San Francisco: $250000 - $320000

Austin and Arlington: $230000 - $285000

Protecting your privacy and treating your personal information with care is very important to us and central to the entire BetterUp family. By submitting your application you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information please reach out to

Required Experience:

Staff IC