Marketing Specialist

Marketing Marketing Specialist

Position Summary:

This position is responsible for the technical tasks associated with the Marketing Department. The ideal candidate for this position possesses strong organizations skills computer skills and is both creative and disciplined. You will work closely with the General Manager to create and maintain consistent branding of products services and ethics.

Daily activities will involve:

Digital Marketing

- Update website visual appeal layout and copy

- Cross link website to YouTube videos LinkedIn and other forms of social media

- Apply good website SEO practices to help increase organic website visibility/rankings

- Update and monitor Google My Business Profile

- Coordinate and implement strategies for paid advertising such as online magazines manufacturing directories PPC and social media

- Coordinate and collect backlinks in collaboration with other companies to be placed on blog posts

Content Creation

- Updating website content using best practices (products careers new business featured projects)

- Taking still photos and video of current jobs and filing raw files in an organized manner for future editing and updates

- Editing and updating PAI videos and content on YouTube page using best practices

- Create YouTube shorts from main YouTube videos

- Creating LinkedIn posts using best practices

- Create a LinkedIn YouTube and Blog content calendar

- Create a Google My Business Profile content strategy

- Write and develop blogs using blog creation best practices

- Write press releases about company news and innovative products

Project Management

-Coordinate and find new traditional digital marketing and sponsorship opportunities

-Coordinate internal marketing tactics around the building

-Develop a yearly Marketing Strategy for the company

Analytics

- Monitor and analyze website performance using tools analytics and data such as Google Analytics Good Search Console and SEMrush.

- Monitor and analyze social media metrics on YouTube and LinkedIn

Traditional Marketing

Work with General Manager to create and maintain consistent branding of products services and ethics

- Create and maintain consistent logo decals for equipment

- Order and maintain company promotional products and leave behinds for sales team

- Coordinate and implement strategies for paid advertising such as magazine editorials

- Coordinate and implement strategies for trade show and job fair booths when needed

- Coordinate and implement Radio Advertisements when needed

Other Clerical Tasks

- Creating all job Service Manuals within 3 days of job final shipping
- Generating preliminary spare parts lists for jobs as requested by Project Managers
- Working with the Service Manager to improve the quality of Service Manuals
- Assist other departments with clerical tasks as needed and approved by General Manager

Tools & Software:

- Basic knowledge of how to use WordPress

- Basic knowledge of how to use SEMrush

- Basic knowledge of how to use Premier Pro Illustrator InDesign Photoshop and Canva

- Basic knowledge of Excel Word and Powerpoint

- Basic knowledge of Google Analytics and Google Search Console

Basic Requirements:

- Strong organizational and communication skills

- Must demonstrate ability to handle multiple tasks effectively

- Ability to prioritize changing work loads

- Adaptable to fast paced environment

- Willingness to learn about the conveyor industry

- Ability to follow instructions

- Ability to work independent or as a team

- 2 or 4 year degree in Marketing related program

Preferred Experience:
- Previous experience in Marketing role

- Previous experience in Web development

- Previous experience in conveyor or related industry

- Basic AutoCAD skills

- Manufacturing background