Website and Tools Program Manager-Automotive
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Job Location:
Laguna Beach, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Title: Website & Tools Program Manager
Location: Laguna Beach CA (Orange County) 3 days/week in office
Duration: Permanent/Direct Hire/Full-Time
The role would require 3x in office (2x in Laguna and 1x in Fountain Valley at the client).
HM updates:
Project Mgmt and Client Mgmt skills are key
Automotive experience is preferred but if they have similar business experience I wouldnt turn them away from interviewing.
The role does not touch digital advertising (google search adwords paid social etc.).
Ability to review performance data analyze results to develop insights into program performance and opportunities for improvement/growth and present to the client on performance is key. They will not be deeply involved in managing data infrastructure or integrations outside of working with our development team to relay information back to website/tools providers to solve any issues or work through new projects.
They will not need engineering/technical experience but comfortable knowledge of how a website backend works to be able to speak to things like SEO intelligently will be required.
This is not an advanced analyst or engineering role so candidates should be skilled in excel (i.e. vlookups pivot tables) and PPT for client presentations are what will primarily be used.
Desired Experience & Qualifications
Comfortable speaking with/in front of clients and Regional Reps
Detail oriented and self-motivated
Project management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
Understanding of the digital space associated analytics and delivery of technology solutions
Strong understanding of retailer website architecture user experience (UX) and conversion-focused design best practices.
Demonstrated knowledge of eCommerce strategies including lead generation digital retailing workflows and merchandising
Knowledge of Search Engine Optimization (SEO) including on-page optimization technical SEO local SEO and performance monitoring.
Familiarity with website tagging and analytics frameworks (e.g. Google Tag Manager event tracking conversion tracking) to support data-driven decision-making.
Working knowledge of compliance accessibility standards (ADA) and brand guidelines
Communication and interpersonal skills necessary to actively promote a cooperative team environment
Strong analytical and data skills
Desire to own success of projects
5 years of experience in Digital Marketing
Automotive experience is preferred
Roles & Responsibilities
The Genesis Program Manager reports to the Account Lead over this account.
Manage the Genesis dealer Website and Tools programs with client satisfaction and program profitability top of mind
Manage and maintain relationships with a group of certified website and dealer tool providers including onboarding performance monitoring compliance enforcement and ongoing communication.
Own projects from beginning to final delivery to client across all lines of business
Provide direction to internal Shift Digital teams (billing dealer support technology) based on client needs
Manage project scope and client expectations and develop contingency plans
Manage project status including milestone tracking budget allocation and open issues
Initiate and lead QA activities on program solutions to be delivered to the client
Provide in-depth analytical analysis of performance of products and services using tools provided
Work effectively within the team to prioritize client requests and product requirements including current customer/prospect needs and long-term product roadmap needs
Manage requirement gathering project plans project development and delivery of new features or functions
Identify opportunities for new programs
Lead regular status meetings with client and providers
Benefits:
In addition to our phenomenal health benefits we offer 10 paid holidays generous paid time off (PTO) and other employee perks such as office lunches snacks and a free gym membership.
