Digital Media Specialist

Digital Media Specialist

About the Role:

As a Digital Media Specialist you will play a key role in driving the success of integrated digital campaigns across multiple platforms. This position combines strategy execution and performance optimization giving you end-to-end ownership of campaigns.

You will work closely with cross-functional teams including media planners creatives and account managers to develop and execute high-performing campaigns. This is an ideal opportunity for someone who thrives in a fast-paced environment enjoys working with data and is passionate about delivering tangible results.

This is a full-time in-person role based in Virginia Beach.

Key Responsibilities:

• Plan launch and manage digital advertising campaigns across platforms including Google Ads Bing YouTube programmatic display remarketing and more
• Develop paid search campaigns including keyword research ad copy bidding strategies and ongoing optimization
• Manage display and video campaigns including audience targeting placements and creative testing
• Oversee campaign budgets with strong attention to detail
• Monitor performance and continuously optimize for efficiency engagement and conversions
• Implement and manage conversion tracking pixels and tagging
• Translate data across platforms into actionable insights and clear client reporting
• Build and maintain reporting dashboards using data from Google Ads Bing GA4 and other platforms
• Assist with inventory feed setup and management in Google Merchant Center and Meta Commerce Manager
• Collaborate with internal teams on strategy planning and creative execution
• Contribute to media recommendations campaign strategy and client presentations
• Stay current with digital media trends tools and best practices

Requirements:

• 2 years of experience managing digital advertising campaigns
• Hands-on experience with Google Ads (Search Display and YouTube)
• Experience with programmatic or display advertising platforms
• Familiarity with Google Analytics and campaign tracking
• Strong analytical and problem-solving abilities
• Ability to write clear and compelling ad copy
• Highly organized with exceptional attention to detail
• Self-motivated with a strong desire to learn and grow
• Ability to work independently and collaboratively within a team

Technical Proficiency

• Tag Manager (conversion setup and troubleshooting)
• Looker Studio (dashboard creation and automated reporting)
• Google Merchant Center & Meta Commerce Manager (feed management and troubleshooting)
• Local Service Ads
• Programmatic buying
• A/B testing
• Conversion rate optimization

Nice to Have:

• Experience with paid social platforms such as Meta LinkedIn TikTok Reddit and others

Benefits:

• Competitive salary
• 15 days of paid vacation in your first year
• Bonus day off for your birthday
• 8 paid holidays
• 401(k) plan with company match
• Health and dental insurance