Senior Marketing Project Manager Associate
Job Summary
Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
Senior Marketing Project Manager Associate
Position Summary:
Lead the planning and execution of customer-facing email communications and related marketing projects to ensure messages reach the right audiences at the right time. This position is based in Bangalore Whitefield India and is offered as a hybrid role. This role reports to the Senior Process Excellence Manager.
About the Team:
The Marketing Operations Project Management function oversees end-to-end delivery of customer communications and supports ongoing improvements in campaign effectiveness and operational processes. This role sits within a team responsible for triaging incoming requests managing a master communications calendar coordinating stakeholders across product and marketing and contributing to the development of tools used for customer targeting. The team ensures campaigns move smoothly from intake to launch balances communications volume against team capacity and measures outcomes to optimize engagement and demand generation.
Essential Job Responsibilities:
- Manage the intake process for customer-facing email communications ensuring requests include required information and clear objectives.
- Maintain and update the master communications calendar daily to track upcoming campaigns deadlines and resource capacity.
- Coordinate cross-functional stakeholders (content design analytics product and compliance) to align on campaign scope timelines and approvals.
- Oversee campaign production workflows from brief to launch ensuring timely completion of copy creative testing and deployment tasks.
- Monitor campaign readiness and execute launch checklists validation steps and post-send verifications to ensure delivery quality.
- Analyze campaign performance and summarize key insights engagement trends and opportunities for optimization to stakeholders.
- Manage recurring stakeholder meetings to review upcoming communications status and performance metrics.
- Develop and maintain stakeholder-facing and internal process documentation runbooks and templates to support consistent execution.
- Use AI-assisted tools to draft candidate email copy generate campaign summaries or accelerate audience segmentation; validate outputs apply editorial judgement and document assumptions before use in live campaigns.
- Facilitate prioritization and capacity planning to balance campaign volume with team bandwidth and business priorities.
Additional Job Responsibilities:
- Support A/B test planning and coordinate experiments with analytics to evaluate messaging approaches.
- Assist in grooming and improving marketing intake forms and request routing within project management platforms.
- Contribute to tool evaluation and pilot initiatives for customer targeting and campaign orchestration.
- Help prepare weekly reports on upcoming communications and campaign cadence for leadership.
- Provide backup support for other marketing operations activities during peak periods or team absences.
- Participate in retrospectives to identify process improvements and implement changes that increase efficiency.
Expected Education & Experience:
- Bachelors degree required; degree in Marketing Business Administration or a related field preferred.
- 57 years of overall professional experience including at least 2 years in marketing or marketing operations.
- Experience managing email marketing campaigns and familiarity with campaign workflows and lifecycle.
- Proficiency with project management and marketing technology platforms (for example: Figma Salesforce Marketing Cloud or similar tools).
- Strong organizational skills and demonstrated ability to manage multiple projects and stakeholders concurrently.
- Effective written and verbal communication skills for coordinating stakeholders and producing campaign documentation.
- Experience interpreting campaign performance metrics and producing concise summaries for business partners.
- Experience in or exposure to the healthcare or technology sectors is preferred but not required.
About athenahealth
Our vision: In an industry that becomes more complex by the day we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients powered by our vision to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
Our company culture: Our talentedemployees or athenistas as we call ourselves spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge expertise backgrounds and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness accountability and support.
Our DEI commitment: Our vision of accessible high-quality and sustainable healthcare for all requires addressing the inequities that stand in the way. Thats one reason we prioritize diversity equity and inclusion in every aspect of our business from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas our partners customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits athenistas enjoy perks specific to each location including commuter support employee assistance programs tuition assistance employee resource groups and collaborativeworkspaces some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision we recognize that not all work needs to be done within an office environmentfull-time. With consistent communication and digital collaboration tools athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks we sponsor events throughout the year including book clubs external speakers and hackathons. We provide athenistas with a company culture based on learning the support of an engaged team and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here:
Senior IC
About Company
Join 150K providers on the largest connected network in healthcare. See how we’re making connections that improve patient outcomes & clinician experiences.